Walkie Talkie. Every Generation Has Its Frequency.

Walkie TalkieEvery Generation Has Its Frequency.

Malta. 1985.

#jongtuighttp://www.facebook.com/jongtuig

Walkie Talkie.http://walkie.talkie.be

PRContent

MarketingContent

PR+ =

Storytelling

The Internet.

187 gram préparé...

is news.

1994 forums and blogs1996 telenet1998 google

2004 facebook2006 twitter

2009 foursquare2011 800 million facebook users2012 instagram 100 million users

2013 start Walkie Talkie ;)

WHY?

BUZZVISIBILITY

TRENDSETTERS

TRAFFIC

INFLUENTIALS

VISIBILITYVISIBILITY

SOCIAL MEDIA IS THE NEW BLACK

RELEVANCE

SEO

STORYTELLING

INNOVATORS

SEARCHREACH

CONTENT

WORD OF MOUTH

...

From episodic campaigns to ongoing presence.

Measuring pull, not push. 

Collaboration.

New strategy & tactics.

Everything is Media.

message method medium

traditional pr “Buy our product” Push to audience Text

content pr “We’re helpful experts” Attract audience Multimedia/

interactive

Traditional PR vs Content PR

Our Network

Different people, different frequencies.

Serviceswhat do we have to offer?

Who do we work for?

What do we do for them?

Vedett Extra

HOW EXTRA ARE YOU?

HeyHey AppsThe Nerd, The Artist & The Suit.

Case Studyo

Carhartt WIP

Carhartt WIP

RELEVANCE.TALKVALUE.

Now what about your story?

http://www.youtube.com/watch?v=ansyd4GMAMw

look. listen. learn.

follow the right

journalists.bloggers.people.

join ‘the community’.

share your

thoughts.work.laughs.

be different.

FacebookFacebook User Agreement.

BLOG - SITE

TWITTER

hang in there.

WHO TO FOLLOW

@MarieMaitre

@Valerie_Walkie

@Sstrid

@Zegmaarbas@Mbaeten

@Fakeplasticruby

@OnzeKevin

@Stefanvdg

@Ljosmyndun

@SansSouciCrea@KristofNizet

@MelkMuylle

@Coltrui

@N_A_G_D

@SuzieQew

@Houbi@wolfr_

@Lamazone

@Netlash@NadiaKara

@mrTino

@Miech

@SweetCharlie

@bockiederepper@maxhavensays

@boskabout

@eva_mouton

@musketon

@anne_baronesso

@ anthonybosschem

@DAGMARASTOZEK@saskiaTHEWICKED

@70percentsteph

@brarno

@fotograaf

@zmeanie

@zandwacht

...

@jongtuig

@MyFashionBlog

LinkedIn800k in BE

profiles - company profiles - groups - jobs

INSTAGRAMPEOPLE vs BRANDS

Pinterest

So much more...

Questions?

walkie@talkie.be

@walkietalkiebe