WAFIC Social Media Presentation
Post on 12-May-2015
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Social Media: Friend or Foe
For Your & Your Business
Thanks to the variety of sources of information on-line for this presentation.
Special thanks to:• Sue Anstiss at Promote PR in the UK - www.promotepr.com• Rasmus E. Ingerslev at Wexer Health Club – www.wexer.com
1752 First newspaper published
1970 Computers
2010 & beyond?
1930’s TV
1916 Radio
The old communication model to customers was a monologue that we shouted to them.
The average person is exposed to over 3000 advertising messages per day.
The new communication model that customers want is a dialogue (& no shouting!).
So what about you• Where do you stand on social media• What presence do you have now• What questions do you have
BECAUSE 2/3 OF THE GLOBAL INTERNET
POPULATION VISIT SOCIAL NETWORKS Nielsen, Global Faces & Networked Places, 2009
Because visiting social media sites is now the 4th most popular on-line activity ahead of personal email! Nielsen, Global Faces & Networked Places, 2009
And in Australia we know this . . .• 75% of people haven’t used Yellow Pages in the last 12 months
• 80% of consumers do their research on-line
• Only 58% of SME’s have a website
• <5% have used search engine marketing
• <40% use websites to sell
• 85% of Australian Households are internet-enabled
• 95% of SME's have internet access
• 91% of Australians own a mobile phone – 25% have access to the
internet
And in Australia we know this . . .1. Google.com.au - 10.7 million Google visitors in June
2. Facebook
3. Google
4. Youtube
5. Yahoo
6. Windows Live
7. ebay.com.au
8. Wikipedia
9. Ninemsn
10. Blogger.com
11. News.com.au
12. Twitter
And in Australia we know this . . .• 1. 7% of ALL Australians visited a social network in June
• 6.6 million Facebook Users over the age of 18
• 5.5 check their Facebook status every day
• 800,000 Twitter Users in June
• 750,000 LinkedIn Users
Where do you start?
Facebook Enhanced Reporting
Engagement report
Lexicon measures ‘buzz’ and sentiment on Facebook
Page report
Pulse Data reports the interests of your fans
Measuring Your AudienceStranger Doesn’t know your brand at all
Aware Knows of the brand, not a follower and not engaging
Passive Follower, does not engage
Active Follow, low-level engagement
Inquisitor Follower, high-level engagement, conversational
Evangelist Follower, high-level engagement, conversational, syndicator
In Summary . . .1. Research the complete social media forum
2. Listen to what is being said
3. Where will you participate and where are your competitors
participating
4. Goal – what is your objective/strategies for being in this space?
5. How will you measure your success
6. Join the conversation by giving back, sharing and leading
7. Measure your success
Justin TamsettB.Ed (Phys & Health Education)
"What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others."
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