Vm presentation colour and theme

Theatrical vs. Minimal

Theme and colour

Mannequins and Props

Theme and Colour

Autumn/Winter 2010

Autumn/Winter 2010

Christmas 2010

Christmas 2010

Colour Psychology

“Toys, books and children's web sites usually contain large blocks of bright, primary colours. Young children prefer these colours and respond more positively than they do to pastels or muted blends”

(www.brandingstrategyinsider.com)

“Children are attracted to bright colours. Researches show that according to age children’s preferences change. Many children under 10 call red (or pink) and yellow their favourite colours. But having grown above ten they start preferring blue.”

(www.healthandsoul.com/color-therapy)

More Zara pictures

Theme

Zara picture

Pantomime Christmas 2009

Storybook Autumn 2010

Play/ Toys Christmas 2010

Erin Thompson, head of windows and visual merchandising at Selfridges, said:

"This year we are responding to the shift for the simpler pleasures in life and are really keen to get all our customers starry-eyed, especially the adults among them.

"There is nothing more fun than being a kid, whatever your age, and our play theme reflects this from the outside in.“

(http://www.independent.co.uk)

• Theme on Zara

Mannequins and Props

• Zara Mannequins

Props

• Zara props