Visual Storytelling

Post on 26-May-2015

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Marketing

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A presentation given at the Christian Camp and Conference Association Michigan Sectional. Images are used to communicate more in today's society than ever before. Stay on top of a changing world by learning how to select the proper images, both still and moving. Tell the story of your ministry in new and exciting ways by learning how to capture and transmit in a visual culture. The focus on this presentation was to work with camps on how to use stills and video to better tell the story of their ministry. Summer camps are a different beast when it comes to the marketing realm, and every chance you can get to use "free" or "low cost" marketing like photography and videography, take it! Ted Webb has recently started working as the Marketing Director at Bay Shore Camp. An avid cyclist and a professional photographer, he is enjoying life in the Thumb of Michigan. Ted's academic research and writing focuses on moving and still images, and how they affect the development and recall of human memory. He recently completed research on War Veterans and how documentary video helps preserve the memory of veterans and viewers alike.

Transcript

Visual Storytelling - Ted Webb - Bay Shore Camp, Sebewaing, MI

@edswebb #CampPros #3CAVStorytelling

Visual Storytelling

Memory StillImages

MovingImages

Written Memory

Memory Markers

Memory Palace

M e m o r y

Enriched Media

S t i l l I m a g e s

How Do You Tell A Story WIth Stills?

Michigan Winter Youth Retreat Story

Cover Shot

Cover Shot

Establishing Shot

Cover Shot

Establishing Shot

Detail Shot

Cover Shot

Establishing Shot

Detail Shot

Filler

Cover Shot

Establishing Shot

Detail Shot

Filler

Closing Shot

Everyone Loves Index Cards!

Where does your story begin?

M o v i n g I m a g e s

Doing It Wrong. And Doing It Right.

A GREAT STORY IS . . .

A GREAT STORY IS . . .

TRUE

A GREAT STORY IS . . .

MAKING A PROMISE

A GREAT STORY IS . . .

TRUSTED

A GREAT STORY IS . . .

SUBTLE

A GREAT STORY IS . . .

HAPPENING FAST

A GREAT STORY IS . . .

RARELY AIMED AT EVERYONE

A GREAT STORY IS . . .

AGREEING WITH A WORLDVIEW

Questions?

@edswebb #CampPros #3CAVStorytelling

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