Visioning Workshop Agenda
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Visioning Workshop
Agenda http://seeincolors.com
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Visioning Workshop Planning Document
1) Workshop Goal Statement !Our Workshop goal is to reimagine a Purposeful Vision for the Company/ Business Unit and to energise stakeholders to develop Innovative initiatives to start delivering to that vision.
2) Workshop Attendees & Logistics!All key stakeholders of COMPANY/ BUSINESS UNIT . For a 2 day workshop up to 30 people. For a 1 day workshop, less than 15 people.
3) Participant Homework!The role of “homework” is for all workshop participants to start thinking expansively about the COMPANY/ BUSINESS UNIT . All must complete and bring to the workshop on day one. It is not necessary to prepare powerpoint presentations!
Proposed Participant Homework: a) What business are we really in? If Disney is in the business of “making dreams come true”, and Body Shop “celebrates beauty with a conscience” then what business do you believe we are really in (be future leaning)?
b) What is the COMPANY/ BUSINESS UNIT ’s best kept secret? !This is a strength not widely known outside the company. Bring an object to share with the group that you believe is reflective of this best kept secret.
C) Company / Brand Inspiration!Bring to the workshop a reference of an example of a company or brand that you think we can learn from. (No restrictions on category or country of origin.) Inspiration to be pasted on an Inspiration Wall at the workshop venue.
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Agenda Day 1 TIMING TOPIC OWNERSHIP INPUTS
8.30 Arrival / Tea and coffee Venue
9.00 – 9.15
Welcome by COMPANY/ BUSINESS UNIT leader
COMPANY/ BUSINESS UNIT
9.15 – 10.00
Setting the Visioning Context
- The importance of Purpose
Facilitator
10.00 – 10.30
Foundation Work Sharing: The COMPANY/ BUSINESS UNIT Lens
COMPANY/ BUSINESS UNIT
Core team inputs
10.30 – 11.00
TEA BREAK
11.00 – 11.30
Foundation Work Sharing: The Category / Competitive Context
COMPANY/ BUSINESS UNIT
Core team inputs
11.30 – 12.00
Foundation Work Sharing: The Human Lens /Customer
COMPANY/ BUSINESS UNIT
Core team inputs
12.00 – 1.00
What business is the COMPANY/ BUSINESS UNIT really in?
-Homework sharing
ALL Homework inputs
1.00 – 2.00
LUNCH BREAK
2.00 – 3.00
Discovering the COMPANY/ BUSINESS UNIT Business Challenge
- Homework sharing
ALL Homework inputs
3.00 – 4.00
The BIG AHA for COMPANY/ BUSINESS UNIT going forward…
ALL
4.00 – 4.30
Recap and close for Day 1 Facilitator
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Agenda Day 2 TIMING TOPIC OWNERSHIP INPUTS
8.45 Arrival / Tea and coffee Venue
9.00 – 10.30 Imagining a new Purpose for COMPANY/ BUSINESS UNIT :
Tool 1: What Good could we do?
Tool 2: If we fully commited to one value / trend?
ALL
10.30 – 10.45 Sharing Ideas
10.45- 11.05 TEA BREAK
11.05 – 11.30 Define the COMPANY/ BUSINESS UNIT must have touch-points
ALL
11.30 – 12.45 Each Team Develops their best Vision idea using START, STOP, CONTINUE across the touch-points
ALL
12.45- 1.45 LUNCH 1.45 – 2.30 Share Key Activation Ideas ALL
2.30 – 3.15 Bringing the new Purposeful Vision to life by key COMPANY/ BUSINESS UNIT activities
ALL
3.15 – 3.30 TEA BREAK
3.30 – 4.30 Summarise the new Vision and Innovation Activities as Principles and Values to be upheld
ALL
4.30 – 4.45 Review progress ALL
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