Vision of the future: Organization 2.0

CEO Teemu Arina, Dicole OyDecember 2008

Vision of the future of

Organization 2.0

During times of universal deceit, telling the truth becomes a

revolutionary act.

– George Orwell

korporaatio-palomuuri

Organization 1.0

CorporateFirewall

Organization 1.0

Ref: Bala Iyer & Thomas H. Davenport

132 million visitors / daySearchConsumeValidateContribute

Extend toolset and valueMashupsNew offeringsNew revenueNew tools

1 million businessesRelevanceNew revenueMonetization

Companies & individualsCreateStimulateTargetCommunity

Serverproducts

€

Consumers€

Corporatecustomers

€

Enter-tainment

€

Apps

Apps

Gmail

UGC

Partners

SearchEngine

€

€

€

€

€

€€

€

€

Traditional Value Generation Network Circulation Value Generation

True Value Network

Digital Ecosystem

When memories exceed dreams, the end is near. The Hallmark of a truly successful organization is the willingness to abandon what made it successful and

start fresh.

– Michael Hammer

LiearKnown

ComplicatedKnowable

ComplexPerceived

MEGATRENDS

Knowledge was in research centers and well organized companies. People and capabilities were concentrated in these organizations. Most people spent their life working

for a limited number of organizations.

Centralized Knowledge

Availability and mobility of highly educated workforce is abundant, therefore there is more and more knowledge

outside traditional institutions. Skills flow between companies as knowledge workers rapidly relocate and

work with different companies and problems.

Decentralized Knowledge

Global Organization

"In the electric age we wear all mankind as our skin"– Marshall McLuhan

Global Operational Platform

Closed Innovation

Open Innovation

"I am more of a sponge than an inventor. I absorb ideas from every source.... My principal business is giving commercial value to the brilliant but misdirected ideas of others"

– Thomas Alva Edison

CASE

Dicole Platform

Linear Mindset

Non-linear Mindset

Marshall McLuhan

“Our Age of Anxiety is, in great part, the result of trying to do today's job with yesterday's

tools and yesterday's concepts.”

Standardizedworking environment

Are there enough freaks on the board?– Pasi Mäenpää, Elisa Oyj

Teilhard de Chardin

“ The future belongs to those who give the next generation reason for hope.”

KIDPOWER

“[Technology] will change . . . the way children everywhere think about themselves in relation to the world.”

– Seymour Papert

Net Generation

Instant Messaging

76%

24%30%

70%

Instant Messaging

Kids Adults

Email

Lähde: AP-AOL Instant-Messaging Trends Survey

Sends more:

SkeletonAutomation, Real-

time processes, Operative

technologies - Back-bone for business processes

Ref: Teemu Arina, Illustration: Lotta Viitaniemi

SensesBlogs, Microblogs -

Reflection in and on action

Nervous systemFeeds, Search, APIs -

Sharing, discovering and tapping into reflections

BrainWikis, tagging -

Connecting and remixing reflectons

Blood systemSocial networking,

Real-time communications,

Network analysis - Optimizing interaction flow

Organic Enterprise

Tools PracticesNew eyes

Sturdy beachSea of opportunity Creative ecosystem

All three or none.

?Human2.0

HOMO CONTEXTUS“A person starts to live when he can live outside himself.”

– Albert Einstein

Contactteemu@dicole.comtarina.blogging.fiwww.dicole.com

Email Blog

Company

Teemu Arina

CEO, Dicole Ltd.

“Imagination is more important than knowledge”

– Albert Einstein