Virginia Mentoring Partnership Fall Campaign 2013

Virginia Mentoring Partnership

Fall Campaign Goal-Raise $25,000 in new or

returning gifts from individuals and other sources by December 31, 2013

Broad Campaign Goals:200 new touches by members of Board (10 per board member)

$1,400 per board member raised

Campaign Components:

1) Back-to-School Plug 2) Amazing Raise (6am Sept 18 – 6pm Sept 19)3) Meet & Greet (time & location TBD)4) Fall Ask5) End-of-year push and follow-up6) 2014 Event Sponsorship

Amazing RaiseSeptember 18 and 19

Solicit friends, family, and colleagues for minimum donation of $50 through Amazing Raise (VMP staff to provide sample email text)

Like VMP on Facebook and share Facebook, Twitter and email messages provided by VMP staff

Total goal-Each Board member to solicit 10 people equates to $15,000 to be raised or 300 -$50.00 contributions

Materials can be found at vamentoring.org/board

Amazing Raise 5K

Where? The Boulders Office ParkWhen? Wednesday, September 18Time? 6:00 Start TimeCost? $30** (by September 5)($5 for a Electronic Chip for official time)

Who? EVERYBODY! You can run, walk,skip……

Why? The event is a true celebration of our community as it coincides with the first day of GiveRichmond’s 3rd Annual Amazing Raise, a 36-hour online giving challenge that has raised more than $1.8 million for local charities over the past two years. The race creates an opportunity for both individuals and teams to not only run for fun and personal wellness, but also campaign for their favorite nonprofit organizations and encourage philanthropy among their peers. This is a great way to show your support for Virginia Mentoring Partnership! **Registration fee does not go towards an Amazing Raise gift!

Meet & Greet Ideally will be BOD driven, inviting current donors

and prospective donors to an event that feature and mentor mentee match. The match would speak; also, BOD members would be able to tell why they are involved and why they think VMP is a vital part of our community.

Fall Campaign

Identify friends, family, and colleagues who might support VMP with gifts of $100-$250

Utilize letters for mail or email (VMP staff will provide)

Follow-up letters with phone-call or emailConsult with VMP staff on any pledges/commitmentsReview existing list of VMP donors and identify those

you have relationships withTotal goal-Each Board member to solicit 2.5 people

equates to $10,000 to be raised or 50 -$200.00 contributions (avg)

End-of-Year Push &Follow-upBy December 31

This component will be used to follow-up with donors who gave last year and in previous year but not in 2013. We can also do an EOY push via social media. This may be an opportunity to end our anniversary year with some type of “$20 in honor of your mentor” or “$20 for our 20” idea.

Virginia Mentoring Partnership Previous Contributions by

Individual Donors

Individual Gifts

2010 2011 2012 2013 Budget2013 Actual

(to date)2013 Challenge

2013 Projected

General Individuals

16,116(from 51 gifts)

25,533(from 82 gifts)

23,141(from 167 gifts)

40,00017,381

(from 31 gifts)to date

25,000 42,381

2014 Annual Awards LuncheonSponsorship Opportunities

2014 Annual Awards LuncheonCelebrating Mentoring in Virginia

Luncheon Chair(s): Hannah Huber, Style Weekly Windy Jennings, MWV

Date: Thursday, March 20, 2014Time: Start – 11:30 am

LOCATION: The Science Museum of Virginia 2500 West Broad StreetRichmond, VA 23220

Virginia Mentoring PartnershipDevelopment Committee Contacts Hannah Huber hannah.huber@styleweekly.comWindy Jennings windy.jennings@mwv.comDavid Botkins david.botkins@dom.comMaureen Matsen maureen.matsen@cnu.eduTammy Cummings tammy.cummings@rich.frb.orgRon Carey Ron.Carey@martinagency.comNannette Bailey nabailey@vcu.eduSean Beard sbeard@hunton.comJeff Wilson jwilson@crt-tanaka.comBen Kelahan kelahan@fivercornersstrategies.com Staff Contacts: Elizabeth Bass: elizabeth@vamentoring.org Miriam Davidow: miriam@vamentoring.orgRick Golembeski: golembeskirm@vcu.edu