Vintage

V I N T A G E

June 2014

VINTAGE

June 2014

content

Gillette A.Elvgren

VEPTEC

Electric Cigarette Dita Von Teese

Harley-Davidson

Ray-Ban

Gillette A. Elvgren

Pin-up Master in America’s Great Depression

G O B A C K T O V A N T A G E S Y L E

Gillette A. Elvgren

AND PIN-UP GIRL

A PICTURE

IS

WORTH

ONE THOUSAND

WORD

Gil Elvgren was a great pin-up artist

and a master storyteller in

1930s ,US. Born in St.Paul,

Minnesota, Gillette A. Elvgren attended

University High School. After

graduation he began studying art at the

Minneapolis Art Institute.

In 1937, Gil began painting calendar pin-ups for Louis F. Dow, one of America's leading publishing companies. These pin ups are easily recognizable because they are signed with a printed version of Elvgren's name, as opposed to his later cursive signature. Dow paintings were often published first in one format, then painted over with different clothes and situations. These 'new' paintings were then republished and distributed to an unsuspecting public.

PIN-UP A picture of

an attractive person,

especially one who is not

wearing many clothes,

that is put on a wall for people to

look at.

85th Anniversary

[NEVER HIDE]

Ray-Ban

N e w Y o r k C i t y , 1 9 4 2

M o j a v e d e s e r t , 1 9 3 7

The history of the Ray-Ban Aviator dates back to the 1920s, when new airplanes allowed people to fly higher and farther. Many US Army Air Service pilots were reporting that the glare from the sun was giving them headaches and altitude sickness. In 1929, US Army Air Corps Lieutenant General John MacCready asked Bausch & Lomb, a Rochester, New York-based medical equipment manufacturer, to create aviation sunglasses that would reduce the headaches and nausea experienced by pilots, which are caused by the intense blue and white hues of the sky,a new kind of glasses were introduced. The prototype, created in 1936 and known as ‘Anti-Glare’, had plastic frames and green lenses that could cut out the glare without obscuring vision.The sunglasses were remodeled with a metal frame the following year and rebranded as the 'Ray-Ban Aviator'. On May 7, 1937, Bausch & Lomb took out the patent, and the Aviator was born.

ABSOLUTE PURE

VEPTEK

R e c h a r g e a b l e e - c i g a r e t t e

Taz and Umer Sheikh,

co-founders of VEPTEC, said it meant a great deal that consumers had voted for VEPTEC as their electronic cigarette of choice. "This shows that product quality is becoming increasingly important as the market continues to develop." "In a category where brand loyalty and intimacy iss till lacking and the market place is very crowded, this is a massive vote of confidence for VEPTC 'the brand'.

p h o t o g r a p h y _ P e t e r H a r t n e t t

VEPTEC was crowned "Best Electronic Cigarette" brand at the recent Consumer.

HARLEY DAVIDSON

G o d d i d n ' t c r e a t e m e t a l s o t h a t m a n c o u l d m a k e p a p e r c l i p s .

on the road

From 1977 to 2014, the only motorcycles sold to the public under the Harley-Davidson brand have been heavyweight motorcycles, with engine dis-placements greater than 700 cc, designed for cruising on highways. Harley-Davidson motor-cycles, or "Harleys", are noted for the tradition of heavy customization that gave rise to the chopper style of motorcycle. Except for the modern VRSC & Street model families, current Harley-Davidson motorcycles reflect the styles of classic Harley designs. While Harley-Davidson's attempts to establish itself in the light motorcycle market have met little success, and have largely been aban-doned since the 1978 sale of its Italian Aermacchi subsidiary, the company re-entered the middle-weight market in 2014 with its Street series of motorcycles.

DITA VON TEESE Photography _Katsuya

Born Heather Renée Sweet

(1972-09-28) Rochester, Michigan,

United States Occupation Burlesque dancer, model, costume designer, author,

actress, singer, entrepreneur

Spouse(s) Marilyn Manson (2005–2007)

Burlesque Dance

"Her attention to detail and em-bellished glitz onstage is un-paralleled, even for pop stars. From the sparkle of each and every Swarovski crystal to the sensual lighting that caresses her slender porcelain frame to the vampy music that sets the mood for the pro-cession of themed vignettes ... your eye cannot turn away from the utter flaw-lessness of it all." ------Lina Lecaro

Photo courtesy of_ Scott Nathan RECA

G a l l e r y

06-12-2014 Photographer Gillette A. Elvgren

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