Vietnamese Sand Art Painting Product - Tranh Cat Viet Nam
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The road to Singapore
MARK 1121- International Marketing & Operations ManagementMr Alan Go
Vietnamese Sand Art Painting Product
Bananas & Potatoes Group:1. Do Ton Minh Khoa - 0007527422. Tran Long - 0007524453. Nandadevi - 0007524474. Chen Jia Bei - 0007541615. Ricardo Junius - 000752343
Content
1. Product & Company 2. Host country analysis 3. Competitive Analysis 4. Recommendations & Conclusion
natural sand Sand art
painting product
transparent glass container
use a spoon
long-lasting
decoration item
aesthetic taste of the
owner
Strengths
Weaknesses
first mover
high quality productmaterial and labour
control
international trade
marketing function
low brand awareness
Product & Company| Host country analysis| Competitive Analysis| Recommendations & Conclusion
Singapore
Product & Company| Host country analysis| Competitive Analysis| Recommendations & Conclusion
near
Vietnam
friendly business environment
stable political environment
multi-Racial
small population
5.36m people
inhabitant rise thanks to immigration
rising demand for art
ornaments
designs & ideas avoid offending available religions or beliefs
Economic landscape
Product & Company| Host country analysis| Competitive Analysis| Recommendations & Conclusion
sound financial system transparen
t & prudent
policieshandicraft goods market can be exploited
current exchange rate
promotes Vietnam’s export
to Singapore
Product & Company| Host country analysis| Competitive Analysis| Recommendations & Conclusion
ICTICT
MediaMedia
Transportation
Transportation
Technology & Infrastructure household internet peneration is
71% 3G user rate is
74.21%newspaper TV
radio
TV advertising
acquires 57%
Public roads for
local freight
Distribution system
Distribution system
Product & Company| Host country analysis| Competitive Analysis| Recommendations & Conclusion
simple
direct
open
Over 250 shopping
malls with 55.7m m2 retail area
experienced distributors
Potential to direct marketing either via reseller
or own retailer
Industry analysis
Product & Company| Host country analysis| Competitive Analysis| Recommendations & Conclusion
Fine Arts, Crafts & Collectibles (Visual Arts)
total operating receipts
$453mGovernment’s support in
infrastructure
low level of private sector’s
sponsorship
lack of skilled creative manpower & cultural audiences
a numerous
competitors
extremely high threat from
substitutes
11
44
1. Competitive products
2. Pricing
3. Distribution
22
33
4. Promotion
Market conditions
Product & Company| Host country analysis| Competitive Analysis| Recommendations & Conclusion
museums
commercial galleries
online shops
department stores
Consumer buying habitbranded products boost
the personal value
favor both central and suburban shopping malls
past-midnight shopping habit
high price-sensitive
high brand loyalty
stress on value for money
Product & Company| Host country analysis| Competitive Analysis| Recommendations & Conclusion
Generic strateg
y
Product & Company| Host country analysis| Competitive Analysis| Recommendations & Conclusion
limited market
size
High threat from substitutes
broad range of buyers
differentiation
Product & Company| Host country analysis| Competitive Analysis| Recommendations & Conclusion
adapt the demand and cultural trends
diverse portfolio
cover material and shipping cost, techniques
average and affordable
specialized shopscompany-owned
galleries
exhibitionseco-friendly product
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listening!
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