Video Trends Sobcon 2007

The Convergence of Video, Blogs, Community &

Connections

Rodney Rumford

Video Factoids80-100k New Videos Uploaded DailyGoogle Video, Yahoo Video, YouTube,

MySpace, VeohEvolution of Channels/PlaylistsStreamers of all ages had greater Internet

usage than non-streamers. Adult streamers ages 35 to 64 spent 67% more time on the Internet than non-streamers

Video Engages UsersLonger Site VisitsDeeper Knowledge SharingExtended BrandingValued Resource

The True Reality of Web VideoMost People See This When They Could See

ThisMountain of Garbage Treasure Chest of Gems

Opportunity to Differentiate & LeadPeople consume content in different waysSome prefer text onlySome prefer text and audioSome prefer text and videoWhy force your personal views upon them?“My Web My Way”Deeper Engagement, Sharing & Value

Blog with Deeper Depth

Provide Context for Video Content

Promote Deeper People Connections

Multi-Media Knowledge Resource

I Can’t Create VideoBelieve what you want and it will become

true.Got a Web Cam?Content is more important than qualityAggregate from the 100,000 new videos

uploaded daily

You Are the ConnectorsLead the Charge! There is Great Benefit from

LeadingTop of the Power PyramidContent Creators are LeadersExtend Your Reach & Influence

Blog Bling!Humans like shiny objectsPeople discover content in non-linear waysFoster like minded people connectionsBe a relationship facilitatorRewards

Thanks!CreateShare

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