Vermontivate - Green Gamification - Manu Melwin Joy

VermontivateGreen Gamification

Prepared By Manu Melwin Joy

Assistant ProfessorSCMS School of Technology and Management

Kerala, India.Phone – 9744551114

Mail – manu_melwinjoy@yahoo.com

Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations.

Vermontivate• Vermontivate is a team-based

game that runs for six weeks,

during which the players

compete to accrue as many

points as possible for

completing a variety of

sustainability-focused actions.

Vermontivate• The game was originally created

by Kathryn Blume, an

environmental activist and artist,

and Nick Lange, an energy

efficiency consultant with the

Vermont Energy Investment

Corporation (VEIC), which

sponsored the 2012 pilot game.

Vermontivate• Vermontivate is played in teams

formed by Vermont towns or schools.

People living outside Vermont can

join a town team; for example, a

resident of Massachusetts with

friends or relatives in Vermont could

still help them accrue points and win.

In 2012, the game attracted 225

participants from 31 towns .

Vermontivate• A new set of challenges is

announced to all Vermontivate

players every week. Each week

has a different theme: team-

building, food, energy,

transportation, capital, and

future action.

Vermontivate• Invoking Vermont’s

agricultural heritage, five

fun and whimsical animal

game masters announce

the weekly challenges.

Vermontivate• Weekly challenges are ranked as

easy, medium, hard, or wildcard (an

action created by the player to suit

his/her circumstances). An easy

challenge might be using reusable

grocery bags or turning out the

lights, while a hard challenge might

be completing a whole-home

insulation.

Vermontivate• Vermontivate has a fairly

complicated scoring system:

players can receive

anywhere from 1 point for

just signing up to 500 points

for being selected player of

the week.

Vermontivate• Team scores are calculated by

adding up a team’s total points

and dividing by its number of

players. Vermontivate also has a

more detailed algorithm

intended to calculate the

relative “quality” of team

performance.

Vermontivate• Vermontivate is not only about

bottom-line energy savings but also

about raising awareness and

encouraging reflection about

environmental problems. The game

aims to encourage as much

sustainability-focused activity as

possible, and the organizers are

eager to reward creativity.

Vermontivate• The scoring system seems deliberately

flexible in order to encourage and

reward such creativity. While the

game rewards quantifiable changes

such as reducing electricity

consumption or vehicle miles

traveled, it is equally supportive of

actions that are creative, educational,

or awareness raising.

Vermontivate• Thus, in addition to earning points

for actions like using reusable

grocery bags or combining car

trips to save gas, players can also

earn them for writing a song

related to the environment or

assessing whether or not to start

a home garden.

Vermontivate• According to VEIC, 94–95% of

players reported average to

above-average understanding of

and engagement with climate

change and sustainability after

playing Vermontivate, compared

to 78% prior to playing.

Vermontivate• In addition, 85–87% of

players strongly agreed that

Vermontivate helped them

feel like they could make a

positive change in their life

and community.

Vermontivate• In the 2014 game, 711

players from all 14 counties

in the state (59 towns, and

8 schools) completed 4,673

challenges.

Vermontivate• In the 2014 game, 711

players from all 14 counties

in the state (59 towns, and

8 schools) completed 4,673

challenges.