Verifeed open analytics_3min deck_071713_final

Sifting the world’s social conversations for ‘information gold’

make better business decisions

create contextual content

identify, engage, and reward customers, sources, ambassadors

Why Verifeed is a global opportunity

We make sense of the world’s social conversations so enterprises can:

Scaling in massive global markets

Brands Publishers

Financial

$432 Bn US Consumer Goods $118 Bn Content marketing spend, 2013

$470 Bn US Sports Industry,$100 Bn US News Publishing & Broadcasting

$1.3 Trillion US Financial Services$10 Bn Financial spend on advertising, 2012

$1BnSocial

software spend

Gartner, 2013

Early Use Cases & Metrics

Sports:March

Madness Challenge: Boost

traffic, engagement

Action: Publish relevant real-time Tweets from/about the players and coaches

Result: Time spent grew from 10 to 26 seconds, Twitter referral traffic up 129%

Brands:Iams Dog Food Challenge: Find

customers

Action: Filter real-time Tweets about Iams & competitor products, consumer attitudes

Result: Engaged potential converts, sourced contextual content to engage users

PR: Fame or

Shame Challenge: Crisis Communications

Action: Source Tweets about

client, engaged ‘influencers’ to guide crisis response

Result: Pilot goal to unearth and meet consumer objections to change opinion

How Verifeed makes money

B2B Platform Licensing

Enterprises pay recurring monthly fees with 3 pricing tiers based on:

―Data usage

―Social sources

―Service level

Eliot BergsonTim Berglund

Peter Harrison

Renee Lewis

Duncan Work

Matt Prohaska

David Lawrence

Why we’re the right team to execute

Paul Herzog Chief Architect

Melinda Wittstock

Founder & CEO

How Verifeed forces global growth

Beach-heads first US verticals

Up-sell with more social sources / data & features

Grow market penetration

Grow globally

Sports

BrandsPR

Add verticals

Financial

Publishing Politics

Timeline to Stage Execution

Market Validation

― Debuted SXSW― Grew pipeline to

260+ in 2 weeks― 62% wanted

next steps post SXSW

Pilot Programs

― Prove metrics ― Test use cases― Find early

adopters― Incorporate

customer feedback

― Average of 9 demo requests per dayProduct

Paying Partners

― Convert pilots to charter revenue

― Expand reach & revenue within each company

― New use cases― Up-sell new

features

― Add social sources

― Enhance algorithms

Product

Platform Growth

― Expand sales & biz dev team

― Expand into next verticals

― Hire Engineers― Enhance

Algorithms― Mobile X-Platform― Ongoing UX/UI

improvements

MARCH 2013 PRESENT – 3Q 2013 4Q 2013 1Q 2014

―-Enhance UX/UI― Reputation

scoring― E-commerce

HireGrowth HackerEngineers

SupportAdd’l Social SourcesUser ExperienceData Costs/Marketing

EnhanceAlgorithmsMobile X-PlatformAdd social sources

ExpandBD, Sales, Engineers

Investment Sought

$600KBridge

$3mm+Series A

$50K Monthly RevenueDec 2013

$5mmRun Rate Q1 2015Cash Positive

$95mmAnnual 2017

Now

Q1/14

Trusted social intelligence for the enterprise.

Get the demo at Verifeed.com Thank you

Melinda Wittstock | CEO & FounderMelinda @ Verifeed.com 202 274 1479 @Veriate

Appendix

Primary risksLarge company pivots into Verifeed’s differentiated space: Verification for accuracy and source credibility is Verifeed’s number 1 focus.

Twitter changes terms of service to undercut Verifeed or offers rival service: Verifeed soon diversifies to offer all social feeds; partners will not want multiple service providers if Verifeed can aggregate all sources at a lower cost

Data Costs Rise: Verifeed margins can absorb price increases

•Limited to 5% of fire-hose and single term searches by #hashtag @handle

Twitter

•Strong social management dashboards, but average Twitter search

Social media management

tools

•Focused on Twitter brand monitoring

Twitter-specific search engines

•Focused on user influence (not credibility); not intended for search

Influencer assessment

•Comprehensive but will exceed many clients’ needs & budgets

Broad social data search

tools

Uncovers true credibility of influencersReduces redundant, off-topic, inaccurate search resultsAllows instant custom publication Enables real-time engagement/recruitment of usersSoon adds new social sources

Competitive Differentiation

Product Snapshot – Backend Filters

Eliminates irrelevant, inaccurate, unreliable Tweets

Intricate filters – 30+ combinations (phrase, keyword, geo-location, hashtag, about or from @handle & more)

Eliminates repetition

Establishes source influence & reputation

Real-time interactions, user recruitment.