Venda - International e-commerce expansion
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Document Classification: Public - Copyright © 2013 Venda Limited and its licensors. All Rights Reserved.
International eCommerce ExpansionPlanning for the Future
Michael BrownVenda / Pre Sales Consultant, EMEAmichaelbrown@venda.com
Document Classification: Public - Copyright © 2013 Venda Limited and its licensors. All Rights Reserved.
Who is Venda?
90+ Brands
Industry Leading SLAs
A world leading SaaS platform
• Cloud-based
• Over 75 customers
• Large and midsize enterprises
• Three continents
• Diverse customer portfolio
• 12 years experience
• Driving the economy
• Cost effective
• Fast ROI
Document Classification: Public - Copyright © 2013 Venda Limited and its licensors. All Rights Reserved.
A Selection of Venda’s Fashion Clients
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Why?What?How?
Success
Internationalisation
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Why?
Internationalisation
This year Global eCommerce Sales are expected to be in excess of $1.2 trillion with predicted growth to $1.8 trillion in 2016*
eMarketer.com, 5th Feb 2013
Document Classification: Public - Copyright © 2013 Venda Limited and its licensors. All Rights Reserved.
Why Go International?
• Asia Pacific fastest growing online region with average growth 26% followed by Latin America and Central and Eastern Europe
• Digital buyer penetration this year is nearly 1.1b with regional increases of 10%. (China is 25% of this population today)
• Tmall.com has 500m registered users, 40m daily unique visitors
• In 2012 Tmall.com sales were over £20b
• Global mobile data traffic annual growth of 66% to 2017eMarketer.com, 5th Feb 2013 cisco.com, Feb 6th 2013
Document Classification: Public - Copyright © 2013 Venda Limited and its licensors. All Rights Reserved.
“Two million bras sold in one hour, making a pile that would be three times higher than Mount Everest!”
BBC, Nov 11th 2013
Singles Day
- 11/11 Tmall.com Sales 2013 £3.5 billion
Document Classification: Public - Copyright © 2013 Venda Limited and its licensors. All Rights Reserved.
What Questions Should I Ask?
A good place to start is to ask “what
is the most cost effective way for
me…?”
Document Classification: Public - Copyright © 2013 Venda Limited and its licensors. All Rights Reserved.
eCommerce
Internationalisation
Document Classification: Public - Copyright © 2013 Venda Limited and its licensors. All Rights Reserved.
What should I be thinking about?
Internationalisation
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Decisions…decisions…decisions
• Choosing the right eCommerce solution
• Managing my online store
• Supporting local payment options
• Marketing my brand
• Fulfilling my orders
Document Classification: Public - Copyright © 2013 Venda Limited and its licensors. All Rights Reserved.
How?
Internationalisation
Document Classification: Public - Copyright © 2013 Venda Limited and its licensors. All Rights Reserved.
Internationalisation
• Responsive
Design
• Cultural Context
• Trust
Document Classification: Public - Copyright © 2013 Venda Limited and its licensors. All Rights Reserved.
Responsive Web Design
• Localise and personalise
• Understand your customer journey
• Manageability
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How Can I Win New Customers?
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Offer Secure Payments
• Identify locally recognised and trusted payment options
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Norway Card 60%
Denmark Dankort
61%
Ukraine Cash on Delivery 97%
Sweden El.Bank Transfer
43%
UK Credit Card 60%
Belgium Credit Card
35%
Germany El. Bank Transfer
56%
Netherlands El. Bank
Transfer 43%
Poland Payment
upon Collection
74%Czech
Republic Cash on Delivery
77%
Austria Bank
Transfer 67%
France Card 59%
Switzerland Invoice
92%
Spain Credit Card
51%
Italy Credit Card 69%
Hungary Pay on
Delivery 62%
Turkey Credit Card 68%
Preferred Payment Types - Europe
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India Debit Card 37%
China Cash 93%
South Korea Credit Card 71%
Japan Credit Card 90%
Preferred Payment Types - Asia
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• Determine if shipping internationally or from a local
warehouse
• Select a third party logistics (3PL) partner with a local
presence
• Offer a range of delivery options
• Display clear delivery times – noting holiday periods
• Provide a track and trace facility
• Confirm who will pay for shipping and returns
Build Trust in Fulfilment
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Success?
Internationalisation
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Key Considerations
• Insourcing versus Outsourcing
• Understand how your customer engages with your brand
• Recognise the regional customer journey
• Build trust
• Provide local options
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Good LuckThe Future is
Going Global
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International eCommerce Expansion
Michael Brown/ Pre Sales Consultant, EMEAVenda Ltd@vendauk@soccommerce
+44 207 070 7000
michaelbrown@venda.com
venda.com
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