Transcript
“What you eat helps move your
feet!”
THE PROBLEM
Although Runner’s World and its online counterparthave many resources for meat-eating athletes, information for vegan long-distance runners is scant: both in our literature and in general.
FILL A NICHE IN THE VEGAN
AND RUNNING
COMMUNITY
INCREASE OUR WEB TRAFFIC
GAIN NEW SUBSCRIBERS
Provide resources for vegan athletes that spread across all our platforms: print, online, and mobile.
Especially for
vegans, optim
al nutrition is
key for
optimal
performance.
-- veganrunnereats.com
Revise the
USDA’s
MyPlateinfograp
hic to reflect
the food
choices a vegan
long-distance
runner should
be making each
day.
Daily Nutrition
Carbohydrates
Protein
Fat
The Vegan MyPlate will follow
suggested nutrition guidelines for
long-distance athletes.
Vegan runners are just as likely to suffer from runner’s diarrhea, but have less resources to track its causes.
“Under normal circumstances
blood brings oxygen to your
intestines and removes excess
water. But without blood, the
cells starve for oxygen and
water pools in your large
intestine. When this
happens, you will first
experience abdominal pain and
cramping, then diarrhea
("runner's trots") and then
possible bleeding.”
(www.marathonguide.com)
MAKE A NOTE OF WHAT
FOODS IRRITATE YOUR GUT
…with just a quick swipe on your smartphone.
Provide an
online
resource
for daily
meal
planning.
Make a list of meals/snacks
for one day (with
substitutions)
Also provide calorie
counts, with a special focus
on protein content
Photo Credits: Creative Commons
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