VDC HBS US sales presentation oct. 19 2014 v01

OCT 2014

The supplement industry: New, unknown companies pop up monthly. Companies that do have a year or more under their belt often have high turnover.

ALLMAX has been in business for over 15 years.

Our Territory Managers have an average of 12 years with ALLMAX – this matters.

This level of experience gives you a high degree of confidence that when we say we stand behind our products, we mean it.

• Over 95% of ALL of our product launches are still on the market.

LONGEVITY

Canadian based company1. Facilities must meet or exceed Health Canada GMP standards 2. Guarantees the company has a full control over the manufacturing,

packaging, labelling and storing of the Natural Health Products/Dietary Supplements

3. Government Audited4. If a facility fails a random audit, their Site Licence Certification is revoked5. Our products must be approved by Health Canada to obtain a Natural-

Health Product Number (NPN) status6. Every individual ingredient and the total formulation are independently

reviewed and validated7. Every ingredient must be at the recommended dosage to support both

Safety and Efficacy in a Human-Subject, Peer-Reviewed, publicly published Research Journal

QUALITY

Transparent Label Protocol- Every ingredient is listed by the mg- Optimal dosages are used- We build consumer trust with every product

Building a Better Product- Every formula is built on Solid Science and Synergy- Raw materials sourcing is obsessively scrutinized- We independently audit, test & verify ingredients

RESULTS

KEY MESSAGING:▪ “IT’S LIKE FEEDING YOUR MUSCLES WITH A FIREHOSE”▪ “SWELL THE CELL. GROW THE MUSCLE!”▪ “TRAIN FOR THE PUMP, REAP THE REWARDS!”

THE PROMISE:▪ GET A FULL, DRY AND VASCULAR LOOK IN THE GYM▪ INCREASED BLOOD CONCENTRATED IN THE MUSCLE RESULTS IN MECHANICAL FORCES THAT STIMULATE GROWTH

POWER THE PUMP WITHOUT STIMS

MUSCLE GROWTH FOCUS

PROVEN TESTED UNIQUE INGREDIENTS

• 1.2 g Citrulline Malate 2:1 – 835 mg Citrulline & 419 mg Malate

• Powers double the blood Arginine level• Malate contributes to the Krebs Cycle• Improves kidney bicarbonate reabsorption• Powerful buffer against Ammonia• Increases Oxidative ATP production (nutrient →

energy production)• Increases rate of post-exercise Phosphocreatine

replenishment

• Improves blood Arginine levels • Increases blood flow 4x over control• Increases blood vessel relaxation 5x over

Arginine HCl

“Perpetual Pump” through multiple pathways1. Enhanced insulin production & insulin sensitivity2. Improved muscle glycogen & intramuscular water3. Increased vasodilation4. Drier appearance via diuretic effect through

increased glomerular flow rate

THE ARM TEST

Produces the pump via:• Increases in fluid conc. in the blood & tissues• Increases in osmolarity (expan. of fluid vol.)

Positively affects endurance via:• Decreases core temperature• Decreases HR in exercising individuals

HydroMax• Highest potency at 65%• GMS is between 4 – 10% and is unstable

Derived from Cocoa (chocolate)• True extract, not synthetic (30 mg Theobromine)• Vasodilator (increased/improved blood flow)• Diuretic (drier appearance)• Commonly used for pectoralis angina, hypertension and vascular diseases

98% Extract of Evodia Rutaecarpa (24.5 mg Rutaecarpine)• Increases relaxation of smooth muscle via eNO → vasodilation• Increases Ca+ ions → increases velocity and strength of muscular contraction

▪ 2 FLAVORS (3rd Flavor Shortly)▪ 100% TRANSPARENT LABEL DETAIL▪ B12 FREE▪ 5-MTHF VITAMIN B9 - FOLATE (1mg)▪ HYDROMAX MOST POTENT FORM▪ 575 mg AGMAPURE® AGMATINE▪ 1.25 g CITRULLINE MALATE 2:1▪ 100 mg NOR + 380 mg VALINE ▪ INOSITOL STABILIZED ARGININE▪ 2.5 g TAURINE▪ RC-NOS (98% @ 25 mg)▪ THEOBROMA CACAO (20% @ 150 mg)▪ ORNITHINE HCl (60 mg)▪ ONLY 1 SCOOP NEEDED ▪ 285 g TOTAL FILL (30 Servings)

“In creating CYTOGREENS, we focused on highly concentrated, green, nutrient rich raw-sourced nutrients in amounts suitable for those who demand more from their bodies.”

• 80% of CytoGreens is the GPM• 21x Chlorophyll as a Serving of Dark

Leafy Greens• Higher % of Complete Proteins than Meat• Chlorophyll is a known Blood-Builder• Chlorophyll binds to Heavy Metals and

Clears them

Why “Greens”?

At the end of 12 minutes, the ARX group's lactate levels were 7% less than baseline values while the placebo group's levels increased by 23% over baseline.

2 Key Mechanisms: 1. Increased micro‐circulation allows for greater efficiency in lactate removal 2. H+ ion mobility via increased muscle perfusion

Results of Key Mechanisms: 3. Lactate exits the muscle and enters the blood stream 4. Lactate reaches the Liver converted to Pyruvate Glucose Recycled energy5. Converted energy decreases fatigue and increases muscle performance

Study specifically shows a 29% reduced blood lactate level and a 56 second increase in time‐to‐exhaustion in the experimental group.

The placebo group had 22% higher than baseline levels of blood lactate while the CytoGreens group had a 7% reduction.

This translates to an 18% increase in performance.

• 2 of the Highest known ORAC values recorded

• Acerola Cherry with High Level Vitamin C• Citrus Bioflavanoids (Rutin, Hesperdin,

Naringin)• Matcha has 134,000 ORAC• Chlorella and Spirulina, 24K and 36K

ORAC

• Inulin (FOS) highly beneficial action on intestinal flora and mineral absorption

• 9 Enzyme Blend to fully release nutrients for digestion and absorption

• Enzymatic activity as much as 40x greater

• Specific and unique enzymes• Systemic activities

• High Lignan Flax Seed Powder provides Omega3s

• Provides a rich source of Fiber• High Lignan content is a known anti-

Aromatase

NUTRAFORME – CYTOGREENS

• Organic Milk Thistle is potent systemic detoxifier

• Promotes Liver health

NUTRAFORME – CYTOGREENS

• Aloe Vera (Barbadensis Miller)• Branded and Patented Ingredient• Sourced from key partner who

owns fields and harvests Aloe• 200x Concentration• 100% Organic, Freeze-Dried

immediately on site• Inner gel only, no leaf parts

(Aloin-free)• Extremely high in large

molecules (>700 Daltons)• Known as Beta-Linked

Polysaccharides• Increases the effectiveness and

potency of immune function

• Aloe has the ability to enhance bio-availability

• Studies have shown a 500% increase in the absorption of vitamins

• The inclusion of Aloe of this quality has a highly beneficial synergistic bio-availability benefit to all other ingredients

Aloe Vera (Barbadensis Miller)

100% Lecithin Free (No Fillers)

Non-GMO, Filler-Free, Zero Preservatives

Vegan, All Natural, Sweetened with Stevia

Large inclusion level of ingredients (Fewer of

them)

Enzymatic Digestion & Absorption Blend

Clinically proven patented ingredients shown

to improve stamina and recovery

Ultra-Potent ORAC Listed Anti-Oxidants

CERTIFIED ORGANIC

NON-GMO

VEGAN

GLUTEN, SOY, DAIRY, EGG, NUT FREE

100% COMPLETE PROTEIN

SWEETENED WITH ORGANIC STEVIA

FLAVORED WITH ORGANIC FLAVORS

EXCELLENT DIGESTIBILITY

EXCELLENT ABSORPTION

THE PERFECT VEGAN PROTEIN

CONVENIENT, DELICIOUS & EFFECTIVE

ORGANIC BEET ROOT

CONCENTATED COCONUT WATER POWDER

NATURAL CAFFEINE, BITTER ORANGE & SCHISANDRA

VEGAN &, NON-GMO

GLUTEN, SOY, DAIRY, EGG & NUT FREE

SWEETENED WITH STEVIA, NATURALLY FLAVORED

Coming SoonNatural Pre-Workout Energizer and Performance Enhancer

Ideal for the NovaForme demographic to supply true performance enhancement with natural ingredients. Easy to mix, convenient and delicious; perfect for the health conscious consumer looking for a revitalizing lift.

Coming Soon SFP in Development

FP

O

• 100% Natural Flavor % Sweetener

• No Artificial Colors or Dyes

• 90% Pure Protein yield

• Anti-Oxidant Rich Grape Seed Extract

• Exceptional Mixability

• Gluten-Free, Sugar-Free, Zero Fat

• CTP (Cold Temperature Processed)

AVAILABLE IN

&

5-Source Sugar-Free Carbohydrate Fuel✓Quality Carbs

✓Clustered Cyclic Dextrin✓5DE-Malto✓ AMW2300™ Waxy Maize✓Fibersol® Resistant Maltodextrin✓Rice & Potato Starch

✓Loaded with Electrolytes-Replenish/Hydrate✓Matrix of Insulin Mimickers to further enhance uptake✓Exceptional Taste and Mixability

KEY FEATURES:

• Ideal During Training Drink

• Absolutely amazing taste & Great Mixability• 6 High-Quality Balanced Carbs

• Sugar-Free & Zero Artificial Colors

• Electrolytes to Sustain Hydration

• Insulin Sensitizers to Enhance Absorption

RAZOR8 KEY FEATURES:

• FULL 5 G CREATINE

• NITROSIGINE® 4x BLOOD FLOW

• AGMAPURE® FERMENTATION DERIVED

• HYDROMAX® (Glycerol 65%)

• 3 FLAVORS & 2 SIZES

• EXTREMELY UNIQUE LOOK

SAMPLE PACKS IN ALL 3 FLAVORS

RAZOR8 US WHIZ BANG: