Variable Data One to One Marketing
Post on 22-Jan-2015
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DESCRIPTION
Achieve better response rates with your marketing by making your campaigns more relevant to each recipient. Printing technology has been changing dramatically - making it cost effective to heavily customize each piece that you send out based on what you know about the recipient. View this presentation to learn more about how to use the data at your disposal to deliver true one-to-one marketing pieces with your next campaign. About LKCS: LKCS provides financial institutions with marketing, graphic design, commercial printing, mailing, internet development, e-marketing, newsletter production, database and one-to-one marketing, statement processing, e-statements and transpromotional marketing services. Our clients have counted on us for unrivaled experience, excellent quality, competitive pricing and superior service for over four decades. LKCS – We do that.
Transcript
Group 1 – Beginnings
Group 2 – Taking Hold
Group 3 – Transition Blues
Group 4 – Gen X Singles
Group 5 – Gen X Parents
Group 6 – Mixed Singles
Group 7 – Cash and Careers
Group 8 – Jumbo Families
Group 9 – Boomer Singles
Group 10 – Mixed Boomers
Group 11 – Boomer Barons
Group 12 – Flush Families
Group 13 – True Blues
Group 14 – Our Turn
Group 15 – Mature Wealth
Group 16 – Aging Upscale
Group 17 – Modest Means
Group 18 – Mature Rustics
Group 19 – Golden Years
Group 20 – Active Elders
Group 21 – Leisure Buffs
Thank You!
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