Value proposition and social media voice
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Sheri Fitts ShoeFitts Marketing, Inc.
Your Value Proposition and Social Media Voice
Smarsh Social Media Webinars for Financial Advisors
@missfitts @SMARSHInc
@AdvisorTweets
© ShoeFitts Marketing, Inc. All rights reserved.
Today’s Conversation
• Your brand: the backbone of your marketing
• Getting started with your value proposition. • Understanding the power of you super power! • And a tiny bit about how it all intersect with your
social media voice. Thank you! © ShoeFitts Marketing, Inc. All rights reserved.
Your Brand
© ShoeFitts Marketing, Inc. All rights reserved.
Your Brand is Alive
© ShoeFitts Marketing, Inc. All rights reserved.
promote
engage
attract
Your Brand Touches Your Marketing
PR AND ADVERTISING
SEARCH ENGINE OPTIMIZED WEBSITE
SOCIAL MEDIA
DIRECT MAIL/PRINTED MTL’S
BLOGS WHITE PAPERS
WEBINARS EVENTS/ VOLUNTEER
CALLS MONTHLY E-NEWSLETTER MEETINGS/ PRESENTATIONS
E-BOOKS/ RESEARCH
ARTICLES
REFERRALS
© ShoeFitts Marketing, Inc. All rights reserved.
Statistics
50 51 51
55 59 59 60
63 64 65 65 66
70 75
79
Financial Services Media Banks
Chemicals Energy
Pharmaceuticals Consumer Health
Telecommunications Brewing and Spirits
Consumer Packaged Goods Entertainment
Food and Beverage Automotive
Consumer Elec Mfg Technology
Edelman Trust Barometer 2014
Financial services continues to be the least trusted industry globally.
Source: Eldeman.com
© ShoeFitts Marketing, Inc. All rights reserved.
a new day
what we also know
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it’s not business it’s personal
“Today’s consumer wants to be sincerely engaged in
a way that conveys a deeper understanding of their
personal goals and values…” ~ Edelman
© ShoeFitts Marketing, Inc. All rights reserved.
Hang Up Now…
If you just compete on: • price • performance • proximity
value proposition
What’s Your Why?
Simon Sinek’s Golden Circle
Every organization on the planet knows WHAT they do. These are products they sell or the services they offer.
Very few organizations know WHY they do what they do. WHY is not about making money. That’s a result. It’s a purpose, cause or belief. It’s the very reason your company exists.
Some organizations know HOW they do it. These are the things that make them special or set them apart from their competition.
© 2013 Simon Sinek, Inc.
Your Why is Your MAGIC!
• What do you believe? • What are your core values?
• Why does your firm exist?
• What are you doing to make your clients happy?
• What are you doing to inspire your clients, your staff and your community?
© ShoeFitts Marketing, Inc. All rights reserved.
Your WHY is your SUPER POWER!
www.startwithwhy.com/learnyourwhy
The Golden Circle + Human Brain
© 2013 Simon Sinek, Inc.
What We Often Miss: The Contrast
• Where are they now? Where will they be after working with you?
• What does a day-in-the-life look like for them? How will their personal or professional lives change?
• Do they see the current situation as bad enough to overcome the inertia of status quo?
• How will your super power save them?
© ShoeFitts Marketing, Inc. All rights reserved.
How the World Experiences You and Your Firm
© ShoeFitts Marketing, Inc. All rights reserved.
“I define connections as the energy that exists between
people when they feel seen, heard, and valued...”
~ Dr. Brené Brown
Homework: Start With Why (TEDex)
Extra Credit: TED Radio Hour (NPR)
www.smarsh.com/whitepapers/financial-advisors-guide-social-media-strategy-policy/
A New E-Book!
shoefitts.com
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Sheri Fitts
www.shoefitts.com
www.linkedin.com/in/sherifitts
@missfitts
www.facebook.com/shoefitts
www.advisortweets.com/blog
© ShoeFitts Marketing, Inc. All rights reserved.
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