Vadurro slideshow for APSS May 2012 pdf

How to Get Free Publicity To Create Buzz, Build YOUR Platform and

Skyrocket Sales!

With Bernadette T. Vadurro www.bernadettetv.com

berna@speakerslive.com

How many of you have ever paid a publicist?

1. Yes

2. No

24%

76%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Yes No 10

How satisfied were you with your investment?

1. Greatly satisfied

2. Somewhat satisfied

3. A waste of money 0%

33%

67%

0% 10% 20% 30% 40% 50% 60% 70% 80%

10

Radio Producers want guests who bring value to

their show.

Communication, Obama & American Politics

A news peg is what makes YOUR

story timely now.

Hook

2012 Presidential Debates

Timing

Talk Shows

You Want to Be the “Go to Person”

Before Social Media…

You told a friend who might tell a friend

Post it and before you know it… It’s virtual worldwide.

Copyright 2009 Speakers Live, Inc.

Insert YouTube Videos

• Add video to your email campaigns, websites and blogs.

• Personalized message from you!

• Give tips, strategies and techniques to HELP your potential customers.

Make Connections on Facebook

Copyright 2009 Speakers Live, Inc.

Make Meaningful Connections

Copyright 2009 Speakers Live, Inc.

Be Distinct

Don’t be an ice cream cone! ~Michelle Baca

Copyright 2009 Speakers Live, Inc.

Become a “Lovecat”

Copyright 2009 Speakers Live, Inc.

It’s not JUST about getting the most “friends”

Quality Relationship Building

It’s more about building meaningful relationships

How to add value to those relationships

• Add content regularly

• Add photos, video

• Comment

• Recommend others

• Upload tips

• Link to other’s website

• Reciprocate

Copyright 2009 Speakers Live, Inc.

Never Leave Home without it….

Go

ogle A

lbu

ms, Flickr, Slid

eshare

Copyright 2009 Speakers Live, Inc.

Copyright 2009 Speakers Live, Inc.

Global Speakers Cocktail Party,

Anaheim, CA, USA 2011

Bernadette Vadurro

Rhonda Faught

Thank YOU!