Transcript
Presentation by: Ascendant Technology April 9, 2023
Atech’s Capabilities with Business and Marketing Consulting
Service Offerings
The Fundamental “Flaws” in Today’s Software & Web Applications
The Atech Solution & Approach
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Service Offerings
1
Page 3
5 Core Areas of Services in
Business & Marketing Consulting
Page 4
Fundamental “Flaws” to the Requirements, Design and Marketing of Software
2
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#1 IT and Business Challenges in the 20th and 21st Century’s
Technology and software is supposed to help meet
these challenges
but…
Innovation & Growth Operational Efficiency
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The processes behind software design and development has fundamental issues… we need to incorporate lessons learned from other industries
“In the last year, 70% of projects failed to meet deadlines, & 50% of projects failed to meet the needs of the business; 80% of the issues
stem from poor requirements.” Standish Group Chaos Report
“In the last year, 70% of projects failed to meet deadlines, & 50% of projects failed to meet the needs of the business; 80% of the issues
stem from poor requirements.” Standish Group Chaos Report
top three causes of project failure were…•lack of user input•incomplete requirements•changing requirements
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Most software is designed without the users needs helping to drive the solutionIssue#
1Features
Chassis
4 Wheels
Steering Wheel
Gasoline Powered
Comfortable Seating
Mental Model
Needs to cut a 1 acre yard in less
than an hour
Needs a 42” cutting deck
Cut steep hills
Simple controls to disengage the
cutting blades
=
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Most software solutions are developed with a “broken” or unclear measurement plan and strategy, the impact can be dramatic…
Issue#
2
How would you prefer to
gauge and monitor your
success?
OR
Recipe for disaster…Unclear value alignment with features and
functionsMissing or poorly defined business, marketing
and user experience measurement plansMiss-aligned technical, marketing/product
release and feature Roadmaps
Scope creep and late stage rework Poor adoption once in production Blown business plans and ROI Strained IT/Business relationships
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End-Users and Stakeholders are uncertain of what they want until they see and interact with itIssue#
3
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Requirements can be complex and the elicitation and management of them is critical to the success of the solution
Issue#
4
How the customer
explained the needs
How it was documented
How it was delivered to
“production”
What was needed
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Weak links typically occur between the “blue sky” solution, their technical implementation and associated roadmaps
Issue#
5
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The Atech Solution & Approach
3
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Atech’s solution…
Others:
Compartmentalized & Siloed
Ascendant:
Process and Team Integration
Across Disciplines
User Needs
Business Value
& Requirements
Creative &Marketing
Technical
Implementation
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Business Value
Assessment &
Measurement
Business Process
Modeling &
Transformation
Portfolio
Management
& Six Sigma
Customer Centric Marketing
& Measurement
User Centered Design
Customer Research Methods
Why our solutions workWe…
have found that no single “silver bullet” process is applicable, rather it is the
collection of many
have taken the best of breed industry and non-industry
approaches and learned how to build a better “mouse trap”
know our strengths from our weaknesses
have staffed with the best of breed
consultants
+ Business
Value
Atech
Approach
Customer
Experience
Rational
Unified
Process
Requirements
Definition &
Management
IBM &
Technical
Expertise
Software
Design
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Requirements
Management
Business Value
Alignment and
MeasurementTask & Scenario
Analysis
User
Experience
Design
“Fail” fast and safe…
Usability Testing
At Atech we visualize and simulate to drive ROU (Reduction Of Uncertainty).
“There are many perverse incentives to keep
initiatives going past the point of where they
should have failed. If there is to be a failure, you
want to fail as fast as possible.”
Guido F Sacchi, CIO of Compucredit on
Disciplined Innovation
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The “all-in” process…
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/CLARIFY
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We understand the balance of innovation, execution and cycle time
We believe in becoming and strive to be your trusted advisor by understanding your problem space
and delivering on what is needed
We use a variety of techniques to help you determine the best use of your investment including
feasibility vs importance score-carding, portfolio management and business value alignment
methodologies to ensure effective cycle times
Our engagements can be delivered in four ways…
1. Targeted & Incremental Improvements*
2. End to End Process Delivery (Redesigns,
Significant Overhauls or Ground-up)*
3. Healthchecks
4. Ala-cart Services
*We highly recommend that a 3-5 day discovery engagement is used to ensure appropriate
service offering alignment
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Typical Engagement Profiles
#1
#2
#3
#4
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