Transcript
A UX Design Presentation
UX Cookbook for Startups
Sigit Adinugroho for Tech In Asia DevTalk 2016
Jakarta, Indonesia
A. K. A. How to cook a
“minimum delightful dish”
A little bit about me
2003-2007 Studied design
2007-2012 Started my career in UX design
2012-2014 Left comfort zone and joined multiple startups
2014 Tried corporate once again.
2015—2016 Trying to enjoy life more and share more
2011-2013 Went back to design school
Fast Food (Minimum Viable Product)
vs.
Home-Cooked Food (Minimum Delightful Product)
This is Mom. Mom cooks food everyday. Mom cares about nutrition & taste. Mom doesn’t get Michelin stars, but Mom’s cooking satisfies.
Be like Mom.
The UX Recipe Pyramid
Optimise the job & delight the users
FUNCTION
DELIGHT
Gets the job done & advocates the user
Satisfies appetites.
Business, Technology,
Customer Experience, Product Market Fit
and all that
Why product design fails
Technology PeopleBusiness
Because, these come first… …then this.(either one)
TechnologyBusinessPeople
It should be this
People
Start with this …and continue building with all 3 in mind
Product Myths
#1 My product will be the next big thing
#2 People will know how to use my product.
#3 Technology can solve everything.
The Recipe
#1 Design Sprints/Workshops
1
Understand
2
Ideation
3
Customer Journeys
#1 Design Sprints/Workshops
1
Understand
Stakeholders Pain Cure Aspirations
Users Business
2
Ideation
Product Ideas Brand Ideas
Storyboards Interaction
IA
Identity
Customer Experience
3
Customer Journey
Based on the product, create a list of most important journeys
when they interact with your product’s touchpoints.
Product Design
Nadia needs A
Joko needs B
Rangga needs B
Specific flows
Nadia needs to confirm receipt
Joko needs to buy a thing
Rangga needs to be a merchant
Check iPhone App
Browse
Signs up Pick Merchant
Fill forms
Wait
Pick Item Click Buy Checkout
Open Order List
Tick on Received
Step 1 Step 2 Step 3 Step 4
Step 5 Step 6
Detailed Customer Journey with Storyboard
#2 Prototype
Low fidelity
Sketches
Paper cards
#2 Prototype
High fidelity
Invision/Flinto/Atomic
HTML/JS/CSS
Source: https://squashpartner.files.wordpress.com/2012/03/img_0072.jpg
Principle
#3 Validate
#3 Validate
Test screen usage (using online tools)
Interviews + observations
Stakeholder meetings
Source: https://squashpartner.files.wordpress.com/2012/03/img_0072.jpg
Invision
Lookback
#4 Design Backlogs
#4 Design Backlogs
Include design stories in backlogs
Assign somebody to groom it
#5 Design Quality Assurance
#5 Design Quality Assurance
Front-end results need to be QA-ed
Fix it quickly
Fix it properly
Thank you!
TWITTER @hellosigit
PERSONAL WEBSITE
serendipified.com
DRIBBBLE dribbble.com/sigit
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