Using your Intranet to Engage Employees to Volunteer

Convened by

National Conference on Volunteering and Service

Leveraging the Intranet to Inspire Employee

Engagement#NCVS3010

Presenters

Doug GoldenDirector, Technology and Process SolutionsExternal AffairsApollo Group

Josh McCartyWeb DeveloperExternal AffairsApollo Group

Overview

• What’s our story? • What did we end up with?• Q & A

Who is Apollo Group?

• Started in 1973• Innovative

Learning Platforms

• University of Phoenix

• 18K Employees

Apollo & CSR

School and workforce Readiness and sustainability initiatives

Focused Giving For employees to

volunteer in their communities

2 Paid Days off

Hours of service since 2007

170,000In donations, scholarships, in-kind contributions and volunteer hours (FY 2011)

$20 million

Apollo and Community Engagement

FY08FY09

FY10FY11

5.5K13K

44K

75K

Reported Volunteer HoursFY 2008 – FY 2011

Volunteer Hours

Deployment Process

Assess

Plan

Design

Create

Monitor

Technologies

• Sharepoint 2007

• VolunteerMatch

General Characteristics of an Intranet?

• Web – Based• Focused on the Organization• Focused on Collaboration• Focused on Communication

Mission of the Site

Increase community engagement by:• Reducing complexity of volunteering• Sharing successes• Telling stories• Creating a recognizable brand• Defining and measuring success

Website Tour

Mission of the Site

Increase community engagement by:• Reducing complexity of volunteering• Sharing successes• Telling stories• Creating a recognizable brand• Defining and measuring success

Reducing Complexity

"It's actually a list of new employees, but I wanted to give you enough lead time to post their 10-year anniversary notices.“

(From http://www.ed-mauss.com/intranet_toon.html)

Reducing Complexity

18,000 Employees

2 Staff

Some areas of analysis

• Moments of Truth

• Breakpoints

• Business Rules

Reducing Complexity

• Automate workflows• Self Service• Train employees (in context)• Intuitive user experience

Self Service

Intuitive

Training in Context

Tell the Story

Tell the Story

• Why is telling the story important?– Empowering users– Everyone understands our strategy.

• Whose story are we telling?– CSR department– Individual stories

• What has been the ROI of this?– Consistency– Inclusivity

Tell the Story – Articles

Tell the Story – Photos

Tell the Story – Story Corner

Tell the Story – Story Corner

Personal Dashboard

Partner with Internal Comms – Intranet Home Page

Partner with Internal Comms – Newsletter

Promote to Employees

• Monthly teleconferences with CSR ambassadors

Promote to Employees

• Campus honor roll used CSR story submissions to track campus participation– 20% increase after site redesign– 354% increase after launching campus

honor roll• Show and tell with other intranet site

owners

Social Features

• Why social?– Expected on modern websites– Gives everyone a voice– Shows what employees are excited

about• What is the result?– Two-way communication– History of employee reactions to our

CSR activities

Social Features

• Like button– Most Popular

Widget• Comments– Recent

Comments Widget

Social Features

• Like button• Comments

Social Features

• Like button• Comments

Develop a Recognizable Brand

• Overwhelmed by size of intranet• Everything looks the same• Quality of content varies

Develop a Recognizable Brand

• Color palette• White space• Page layout

Define Success

Define Success

• Identify indicators• Determine measures• Create Goals• Monitor!

Targets of success

Linking engagement to intranet (Hard)

Social activities

Intranet analytics (Easy)

Success in Social

• Participation rates• Knowing what is “liked”• Comments• New Participants

Reporting

Reporting

Reporting

Overview of Framework

Increase community engagement by:• Reducing complexity• Sharing successes• Telling stories• Creating a recognizable brand• Defining and measuring success

Q & A

Convened by

National Conference on Volunteering and Service

Leveraging the Intranet to Inspire Employee

Engagement