Using the online channel to reach customers

Using the Online Channel to reach new Customers

VisionID Retail Technology

City West, October 2013

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4 Things You Never Knew About Online Retail

• In terms of global website traffic, Amazon is ranked #11, just behind Twitter

• It’s projected that by 2016, 22% of total retail sales in the UK, will take place online*

• 20% of UK shoppers will buy all of their Christmas gifts online this year!**

• 71% of products searched for in Ireland returned only UK based retailers***

2Source: * Economic Intelligence Unit**emarketable.ie, *** Profiterio.com

Are we getting our share in Ireland?

“The Digital Hub has projected that, by 2017, the online consumptive economy will be valued at €21 billion in Ireland. If the trend for favouring overseas outlets for online purchases continues, however, the revenue loss to the domestic productive sectors will be immense.*”

3* The Digital Hub Annual Report August 2012

“Why bother with shops with expensive displays and staff kitted out in uniforms and high-cost refrigeration display units? The current retail model is the most expensive way of doing it.”

– Ben Dunne: November 2012

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What does Ben Dunne think?

This is what Retailing looked like

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Power has shifted to the Shopper,

online and offline

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But at the end of the day the shopper wants this

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Without

So how can you make your customers happy?

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I’ve run out of milk!

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I want the best price: “Showrooming”

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I want to see “my” promotions?

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I’m ready to buy more!

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I want to buy meat online!

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I want my online shopping straight away

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I want the delivery man to find my house

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I never want to miss a delivery

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I want cheap efficient delivery

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Key Take Aways

• The retail landscape is changing

• Power has shifted towards a more demanding consumer

• Technology is making it easier to respond to these demands

• If you don’t do it your competitors will

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Carrickane Consulting

Graham Merrimangraham.merriman@carrickane.com

Office: +353 1 462 3146Mobile: +353 85 836 4677

Twitter: @gpmerriman

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