Using social trends for content strategy and execution

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CMB Partner Office Hours

“Using social trends for content strategy and execution”

Every Tuesday & Thursday @3pm Easternwww.contentmarketingblueprint.com

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What is the CMB Community?

A team of inbound marketing agencies that sell and deliver services using the Content Marketer’s Blueprint.

Join the Conversation@CMBlueprint

or +ContentMarketersBlueprint

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Today’s Schedule15 minutes: Slide Presentation

45 minutes: CMB Partner Open Q&A

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After the Webinar

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• Webinar recording

• Slides

• Blog article

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Today’s QuestionHow are these blog titles created?

How is the content going to get found?

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What your prospects think about social.

Get followers

Post content

New advertising platforms

Social 1.0

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What your prospects think about content strategy.

Keyword research

Paid website traffic

More traffic = more customers

Strategy 1.0

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You need to educate them!

Strategy : How to attract people

Social : Data on what people like

Social Data Plan and execute a content marketing strategy

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Using social to create a content

strategyTrends and Trend Setters

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Step 1: Interview

Persona

Triggers

Questions

AnswersWhat if your prospect doesn’t know how to attract buyers?

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Step 2: Social Trend Analysis

What topics are trending?

Who is setting the trends?

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Buyer persona question + Expert answer + What’s HOT = Killer Content Topic

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How social trends and trend setters are

identified in your CMB.CMB Version 5.5

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Step 1: Topics extracted from blueprint Q&A

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Step 2: Identify the trend setters

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Step 3: Identify the trending topics

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Step 4: Identify trending content within each topic.

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Content Strategy: “attract”

Questions + Answer + Hot topics =………..

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= Content TopicsRemember! Planning is half the battle.

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Using trends and trend setters for

content distribution.Most of the work is already done in the planning stage.

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Reference trending material in your content.

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Participate in their conversations

Social comments & thank you messages

Blog comments

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Take the first step to building a content

relationship

Hi [influencer name] I am reaching out because I have been following your [most influencial medium - Blog, twitter, linkedin, G+] for some time now and you seem to be particularly interested in [topic of influence]. I have already connected with you on [network of choice], but I was hoping I could make a contribution to your blog on the subject of [topic of influence]. I have attached an article that I have not yet posted. I thought it would be a great fit as a guest post given the references to some of your recent material. If I don't hear from you I will go ahead and post this on my site and assume you are not interested - no worries. Admittedly you have a much larger and engaged following than I do, and I am sure you know how hard it can be to get noticed without "help". Here is a link to another sample of my writing, I would very much appreciate your feedback and/or the opportunity to collaborate with you. [link to your best article related to [topic of influence] Thanks, -Max

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Next Session: Tuesday February 11th @3pm

“Link building rocket fuel”Geary LSF | Digital Marketing Agency

Signup at: www.contentmarketingblueprint.com/webinars