Using Social Media to Promote an Event or Conference

Social Media Conference Tips

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Lorraine Ball@roundpeg | @lorraineballlorraine@roundpeg.biz | www.roundpeg.bizwww.facebook.com/roundpegindy

Agenda

The Basics: General Etiquette, Avatars & Cover Images Content types: Text, Visuals, Video & More Platform specific strategies Metrics Advertising

Etiquette

Delete negative commentsBe helpful, create a positive experience

Ignore your fans Answer questions, like and share content

Talk only about yourself Balance self-promotion with helpful and entertaining content

Not completing your page Complete profile add logo, photos and link to your website

Forget to provide context

Infrequent posting or too much Be active, match volume to platform

Include a comment when sharing

Avatars and Cover Image

Avatars & Cover Images

Avatars and Cover Image

Avatars

Fill-in-the-blank

Question Fun fact or tip

Content Types

TRAVEL TIPSTRAVEL TIPS

TRAVEL TIPS – Did you know that every night at the Trevi Fountain in Rome about 3,000 Euros are swept up from the bottom of the basin and donated to charity?

Content Types

Post with a link

Stats, facts or tipsTRAVEL TIPS3,000 Euros are swept from the bottom of Trevi Fountain daily & donated to charity.

Why not book a trip to see if for yourself .

Content Types

Digital ContentPhotos Videos

Pick One Platform

Which Platform?

12

Your audience: Where does your audience hang out?

Time: How much time can you devote to a social network?

Resources: What personnel and skills do you have to work with?

Knowledge: Do you need to train on it or train your staff?

13

Low volume/high value

Minimum: 3 X per week

Maximum: 10 X per week

Quality vs. quantity

Facebook Basics

Facebook Best Practice

Get likes, shares, commentsEntertain, invite conversation, ask questions

50%

Be useful & informativeHints + tips, interesting articles and

links,30%

About your businessCalls to action. Learn More. 20%

Facebook Conference Strategies

Connect with speakers, sponsors potential attendees.

Schedule daily updates leading up to, during and after the conference

Keep updates on the lighter focus on people.

Encourage your conference team to share updates on their timelines.

Create a public photo album. Tag individuals Invite attendees to share their photos

Weekly Content Plan - Facebook

1 50% Fill-in-the-blank:

2 50% Question:

3 50% Photos:

4 30% Tip, stat or fact:

5 30% Link to a blog post:

6 20% Sale, event or product/service info:

17

High volume/low value

Minimum: 5 X per day

Maximum: none

Quantity is key

Twitter Basics

Twitter

Schedule 3-5 updates a day. Speakers plant “retweetable” content

during your presentation Share what’s happening. Comments

on presentations, who you are meeting, food, facility and after hours

Use the hashtag consistently. Follow and interact with sponsors,

speakers, attendees, anyone using the hashtag

19

1 Planned Blog post (created or curated):

2 Planned Question:

3 Planned Tip, stat or fact:

4 Live Photo:

5 Live Key learning from one of the presentations:

Daily Content Plan - Twitter

6 Live Retweet something in the hashtag feed:

20

Low volume/high value

Minimum: 2 X per week

Maximum: 5 X per week

More formal and technical

LinkedIn Basics

Company Page vs Personal Profile

Linkedin Conference Strategies

Create a strong graphic for your company page.

Create one update a day on company and personal page

Keep updates focused on business elements like agenda topics.

If you are a speakerShare individual slidesUpload entire slide deck to SlideShare

Weekly Content Plan LinkedIn

About your company Product updates, behind the scenes or recruiting:

Useful info Blog posts, guides or ebooks, or industry news :

1

2

3 About you Presentations, blog posts, speaking engagments, conferences :

24

Success

Engagement Likes, shares, comments,

retweets, repins, +1s More followers Traffic to your site

Social Advertising

Pay to Play World

Find Your Best Content

Pick Your Audience

Set Your Budget

Track Results

Expand Your Social Activities with Email

Facebook LinkedIn InstagramTwitter Pinterest Youtube

Social Media is where you meet new people

Email is where you talk to people you know

Resources

Social Media Starter Kit Facebook Advertising Guide Linkedin Advertising Guide Free Trial of Constant Contact

Questions?

lorraine@roundpeg.biz | www.roundpeg.biz

www.roundpeg.biz/resources