Using Social Media To Get A Job R3

Using Social Media To Get a Job

January 12, 2011 Cornerstone Church

Donovan Ray Hardenbrook

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A Recent Conversation?

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Donovan Ray Hardenbrook

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Our Goal

• Help you get a job!

• Setup a LinkedIn account

• Effectively use LinkedIn for your job search

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Why Social Media?

• 550 million on Facebook (Would be 3rd largest country in

the World)

• 145 million users on Twitter (Sep 2010)

• 96% of the Millennial have joined a social network

• 80% of companies use social media for recruitment

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Why Use ?

• 85 million users as of January 2011

• 90% of Fortune 500 companies use LinkedIn for recruitment

• ~345K recruiters on LinkedIn

• 45% of LinkedIn users are decision makers!

LinkedIn is better for professional social networking

than Facebook

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Plan Your Trip

• Destination?

– A job

– Consulting

– Sales

– Thought leadership

• Method of Transportation?

– On-line networking

– Physical networking

– Mixture of both www.tabvalleyofthesun.com 7

Pack Your Bags!

Support group

Completed resume

Solid references

List of Targeted companies

Good on-line reputation

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Your Flight Plan!

Complete your profile 100%

Import contacts

Connect with business associates, bosses

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100% Complete Criteria

Nothing happens until your profile is 100%

Position

Education

Picture

Summary

Specialties

Three (3) Recommendations

TIPS: • Use keywords in your

descriptions • Use industry terminology • Spellcheck!

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www.linkedin.com

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TIPS: • Be consistent with resume • High quality headshot • Keywords in descriptions is

important

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TIPS: • Summary should be

consistent with resume profile

• Use keywords relevant to your target job and industry

• Use industry terms not your companies

• Don’t use acronyms unless they are commonly understood

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TIPS: • You can approve

recommendations before they’re posted

• A recommendation for recent jobs is ideal

• Don’t post too many from one company

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TIPS: • Only include other websites

if they are relevant to your profession

• Contact settings should be configured to enhance job networking

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LinkedIn Is Your On-line Professional:

• Communication tool

• Reputation

• Image

• Resume

…Manage it carefully!!

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Import Contacts

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Connect with Business Contacts

TIP: • Focus on quality

NOT quantity! • Invite contacts

already on LinkedIn

• Those with a lot of connections are good!

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“Feel Free to Move About the Cabin”

• Get recommendations

• Search for jobs

• Set job alerts

• Research companies

• Get introduced via InMail

• Participate in LinkedIn Groups

• Build rapport

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Using LinkedIn Search

• People

• Jobs

• Companies

• Groups

TIPS: • Find people & groups in

target companies • Get introduced through your

network • Must be 3 degrees or less • Also useful for SEO rankings

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Job Search Example:

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TIPS: • Leverage

connections first • If not a 1st degree

contact get introduced

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Job Search Example (continued)

Recommendations

TIPS: • Need 3 minimum

• Get for all positions if possible

• Ask for them

• Be willing to reciprocate

• Option to accept or modify

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Networking Etiquette

• Same rules as real world networking

• Introductions up to 3rd degree

• Connect only if you know the person or was referred by a trusted connection

• Don’t accept invites from unknowns (reject them)

• Review connections of your contacts

• Use InMail when appropriate (LinkedIn Premium allows

more InMails but cost $30-$500/month)

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InMail Example

Dear (NAME),

You don't know me but I am very familiar with (NAME COMPANY) and am intrigued by your company. I realize you do not have any positions currently posted with my qualifications. However should you ever have a need for a senior level executive with extensive experience in retail, particularly the (NAME INDUSTRY) category I would be very interested in speaking with you. My profile can be viewed on LinkedIn at (http://www.linkedin.com/yourlinkedinURL) and if you’re interested in my resume I can forward that as well. I have had much success and would love to share my experience with you.

Best regards,

YOUR NAME

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Participate in LinkedIn Groups

• Areas of expertise

• Job networks

• Target companies

• Past company groups

• Professional organizations

TIPS: • Set alerts • Pay it forward • Follow up with members

privately • Only pick relevant

groups • Never solicit for a job! • Don’t spam !!!

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Using Network Statistics

TIP: • Leverage contacts

in target locations & industries

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Other Do’s and Don’ts

Do’s

• Use professional email address

• Showcase your uniqueness

• Face to face networking

• Help others

• Exercise patience while building your network

Don’ts

• Avoid over embellishing

• Don’t overindulge in on-line social networking

• Don't connect with total strangers (be introduced)

• No spamming

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Useful Social Media Resources

• www.linkedin.com

– Linked Strategies: Career Development Subgroup

• How to FIND A JOB on LinkedIn Facebook Twitter MySpace AND OTHER SOCIAL NETWORKS – Brad and Debra Schepp

• http://rejohnston.com/movingforward/

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Questions?

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Happy Landings!

Thanks for flying with us on LinkedIn!

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Donovan Ray Hardenbrook Donovan Hardenbrook is President of Leap Innovation LLC, a business

management firm based in Tempe, Arizona that provides peer advisory

and business coaching services to privately held companies. He

specializes in implementing business solutions that improve operations

and breakthrough results.

Donovan brings more than 20 years of experience in manufacturing,

quality and product development to the consultancy. He is a TAB-

Certified Facilitator and Strategic Business Leadership-Certified Coach.

He is also a RAB-Certified Quality Management Systems Auditor and

PDMA-Certified New Product Development Professional. Donovan holds

an MBA degree from the University of Arizona as well as MS and BS

degrees in electrical engineering from New Mexico State University.

don@tabvalleyofthesun.com

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