Using Social Media for Community Engagement Andy Carvin National Public Radio andycarvin@yahoo.com andycarvin.com/complibraries.ppt.
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Using Social Mediafor Community Engagement
Andy Carvin
National Public Radio
andycarvin@yahoo.com
www.pbs.org/learningnow
www.andycarvin.com
andycarvin.com/complibraries.ppt
Traditional Media Production
Until recently, to produce content for a large audience you needed to be a...
Publisher Broadcaster Billboard owner Pilot flying a sign-dragging airplane Guy holding up signs at televised football game
Enter stage left: Web 1.0
Most people read the Net instead of producing for it, because producers needed:
HTML coding skills Programming skills Graphic design skills Hosting ability Promotion mechanisms
Today: Web 2.0
Late 1990s: New classes of online software to simplify content creation
Allowed people to focus on ideas and creativity rather than technical know-how
“The Read-Write Web”AKA “Web 2.0”
AKA “We Media”
Social Software and theDemocratization of Content
classblogmeister.com: edublogging tool flickr.com: photo blogging community epnweb.org: education podcast network blip.tv: make your own video blog youtube.com: 100 m videos downloaded daily
Common thread: Online communities where people
are actively encouraged to use and share each other’s original content
Content Production:All The Cool Kids Are Doin’ It
48 mil Americans have posted content online One in 12 Internet users publish a blog One in four have shared original content Young people more likely to post content Race, income, education less of a factor Latinos, African Americans slightly more likely
to post online content than whites
Source: Pew Internet & American Life Project, Home Broadband Adoption 2006
The Web 2.0 Universe
Geotags Blogging AggregationPodcasting Folksonomies Rating Tools
Vlogging Community Discussions
Online Social NetworksTagging Instant Messaging mashups
RSS Citizen Journalism Wikis
Most Famous Example: Blogs
Early days: online geeks posted personal homepages or diaries (example: me)
Blogging software made online publishing easy; anyone can do it (again: me)
Fill-out-a-form publishing Today: 60-100 million+ blogs online,
including many of you Perception: A media-blogger war of attrition
The Media Hates Bloggers
Can’t trust bloggers or “citizen journalists” to get the story right
Bloggers have agendas/bias/grudges etc. Web 2.0 dominated by mob mentality Bloggers don’t respect journalists Bloggers don’t do hard news
Bloggers Hate the Media
Can’t trust big media (or “old media”) Big media claim they’re unbiased – right. Big media dominated by soundbites They don’t respect the public’s brains,
collectively or individually They do hard news anymore, pandering to
lowest common denominator
Today: Happy Internet (War is Over)
Concerted attempts at finding understanding between the media and the blogosphere
Media/blog collaboration now more common Greater emphasis on “networked journalism”
(Jeff Jarvis) Finding ways for the media to work with
“The people formerly known as the audience” (Jay Rosen)
Why Are Media Outlets Embracing Web 2.0?
Improving journalistic transparency Creating a public dialogue Tapping into public knowledge and creativity New collaborative opportunities with affiliates Maybe it’s profitable, too?
Open Piloting
Inviting the public to help create new broadcast programming
Sharing rough drafts of shows before they’re ready for prime time
A focus group, but everyone’s welcome Examples: Rough Cuts, Bryant Park
Radio Open Sourcehttp://www.radioopensource.org
“A blog with a radio show” Not about open source software! Opens editorial process to the public Invites users to submit, debate program ideas Users recommend guests, questions Asks users to participate on-air Hosts online debriefs after each show Similar: TOTN, WHYS
BBC Have Your Say
Centralized forum for discussing news Only select stories covered Two-tiered moderation Users can rate each others’ comments Best comments integrated into stories
CNN iReporthttp://www.cnn.com/exchange/
CNN citizen journalism project with Blip.tv CNN asks users to submit photos, video for
specific stories Very best clips included on air, other
highlights archived in an online gallery Published early video from VT shooting “Tell your friends, “iReport for CNN”
USA Today
Embedding social networking across site Not balkanized to a special section Users can comment on any story Comments featured on homepage, elsewhere Syndicating blogs from around the Internet
OhmyNewshttp://english.ohmynews.com/
Korean online news service Publishes in Korean, English, Japanese Dedicates 20% of its space to citizen
journalists Invites public to submit content as volunteers Ones that submit consistently get paid
Global Voiceshttp://www.globalvoicesonline.org
Project of the Harvard Berkman Center International citizens media news service “Bridge bloggers” monitor blog discussions
around the world and summarize them GV/Witness.org Human Rights Video Works closely with Reuters
VoteGuide
Organized by Center for Citizen Media Berkeley journalism students created blog and
aggregator for California’s 11th Congressional District
Automatically collects news, photos, etc using tags
Citizen journalists encouraged to cover candidates
Test case for larger project during next cycle
Minnesota E-Debatehttp://e-democracy.org/
Used blogging to host gubernatorial debate Candidates submitted text, video, voicemail Public rated responses, posted comments Users uploaded video, photos, text and audio
to various Web 2.0 and tagged them “MNpolitics”
Result: Dozens of podcasts, 100 videos, hundreds of photos, text comments
Could be replicated nationally in ‘08
NewAssignment.net
Networked journalism project by Jay Rosen Launching in April 2007 Will provide a platform for pro and amateur
journalists to collaborate on stories together Developing endowment to pay pro journalists,
cover expenses of amateur journalists First project: collaborating with Wired News
H2OTownhttp://www.h2otown.info
Community blog for Watertown, MA All news stories produced by town residents Includes text stories, photos, video Excellent example of “placeblogging” H2OTown founder Lisa Williams launching
placeblog platform for other communities
Outside.Inhttp://www.outside.in
Neighborhood content aggregator Combines placeblogging, citizen journalism with
mapping and geotagging Allows users to explore community news as a
blog, or on a neighborhood map
Tunisian Prison Map
Created by expat Tunisian A new form of civil disobedience Uses Google Maps to chart Tunisian prisons Lets users track down famous dissidents Built with free tool: gMapEZ
The Gates @ Central Parkhttp://nycgates.blogspot.com
Event blog: “The Gates” art project in NYC Anyone could post their own content:
Blog entries by email Photos by email Voicemails converted to podcasts
Used free tools (Blogger.com and Flickr.com)
Katrina Aftermathhttp://katrina05.blogspot.com
Based on “Gates” website Solicited public contributions Aggregated news, blogs, missing persons
info, photos Also used free tools
Blogger.com Flickr.com Feeddigest.com
The Echo Chamber Projecthttp://www.echochamberproject.comhttp://www.echochambermovie.com
Collaborative documentary by Kent Bye about pre-war media coverage
Recorded hundreds of video clips interviewing journalists, experts
Public invited to work on segments, review and edit video clips into playlists
Playlists exported into Final Cut Pro to produce the documentary
Open Source version of Jumpcut.com, focused on collaborative video storytelling
So What Should You Do?
Community blogs and discussions? User-generated photos, videos or podcasts? Collaborative documentaries? Citizen journalism? Citizen policymaking? All of the above? What else?
Photographed by Ethan ZuckermanBathroom, Rhodes University, South Africa(cc) 2006 by-nc
Thanks!
Andy Carvinandycarvin@yahoo.com
www.pbs.org/learningnowwww.andycarvin.com
Presentation:andycarvin.com/complibraries.ppt
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