Using marketing analytic s to make the right decisions.

Using Marketing Analytic s to Make The Right Decisions

Website Performance: What to Track

Visitors will be coming to your sites from different media.

Website analytic will not only help you see which channel are building traffic I.e sales, but will also provide a large amount of valuable data like conversion rate, lifetime customer value,

and cost per acquisition.

Sales: What worked?

Try focusing on actual sales and conversion on your sites. Track your customers of how they entered your website and converted

into sales

Did a click from Ad Google or link from facebook or discount coupons

brought your customers?

Find out all the relevant data and you will see from which channels you are getting more

traffic.

Offline and Online Metrics: Consider Them Together

If your marketing strategy includes both online and offline marketing, it is important to ensure that the data record does not get interrupted in-between.

If you advertise in a local newspaper with discount coupon codes on it, it is important that you keep records of these channels so that you can later combine both the online and the offline records

to get a holistic picture of how well your marketing efforts are creating conversions on

your online store.

Vanity Metrics: What to Avoid

There are lots of metrics that do not

add any meaningful to

bottom line easy availability of these

metrics makes it very easy to get

distracted by them. These metrics are

called Vanity Metrics

Social Media: Keeping a Bird’s Eye View

If there are any social media networks, like Facebook or Twitter, that you use to market your online store, it is important you use marketing analytics tools to keep a bird’s eye view of your performance there.

You need not pay attention to every single like and share, but it is important to know where your audience is coming from whether the network is leading to website visitors and especially buyers, the demographic breakdown of customers who found your website through social media, etc.

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