Using LinkedIn to Market Your Business
Post on 01-Sep-2014
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www.hallme.com
Who We Are
Amanda O'BrienInternet Marketing Services Manageramanda@hallme.com
Hall Web Serviceswww.hallme.com
• 10+ Years in Business• Over 80 Search Marketing Clients
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I'm Not Fred(sorry to disappoint)
Week 1 - Web DesignWeek 2 - SEO/Organic SearchWeek 3 – Social Media/Inbound MarketingWeek 4 – User ConversionWeek 5 - Wildcard
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Got Questions?
• Use GoToWebinar “Chat” or “Ask a Question”
• Twitter with #SEOvision tag
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What IS LinkedIn
• Business Oriented Social Networking Site• Launched in 2003• Used for Professional Networking• 35 Million Registered Users• List of People that you know and trust
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Why Should I Use LinkedIn?
• Connect• Increase Visibility• Ask For Advice/Expertise• Inside Connections
Photo: http://www.flickr.com/people/lwr/
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Let's Get StartedStep One:Create a detailed profile• Add your current position• Add all of your previous employers
and positions• Add an image of you• Add a Summary of your experiences• Your Education• Websites• Contact Information• What you want to be contacted
about
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Good – Better - Best
• Solid keyword dense headline• Is that the best picture of you?• Real contact info• Your nose is growing Pinocchio• Update once a month• Go Public• Friendly URL
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Build Your NetworkStep Two:Connect with other people who share
your interests• Search your email address book• Search for people by name• Search companies• Your contacts contacts
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Good – Better - Best
• Add people you know• Spread the word• Remember your manners
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Make RecommendationsStep 3 – recommend people you have experience with
• Co workers• Managers/Bosses• Past Co workers• Business Partners• Do unto others • Reciprocate• Its OK to ask
http://www.chrisbrogan.com/elements-of-a-good-linkedin-recommendation/
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Good – Better - BestRecommendations are social proof How to write a good recommendation
– Be Clear– Be Specific– Be Honest– Be Professional
Photo: http://www.flickr.com/photos/lwr/525966280/
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ApplicationsGet the most out of LinkedInUse free useful applications
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The Big Picture
You are here
Join Groups• Things You Like• Local• Business partners• Where are your customers?• Publish to Profile• Your connections groups• Connect BEFORE conferences/meetings
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Start Discussions
• Start discussions in groups• Make sure it is an interesting
topic people want to discuss• Not an advertisement
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Make a Company Page• Add keyword dense description• List Specialties• Have all employees update their
profiles• Are you connected?
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Ask & Answer Questions
• Looking for expert advice? Ask Questions• Browse through topics• Not an advertisement (again)
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What not to do
• Don't pretend to be something you're not• Don't spam your group members and connections• Don't add people you don't know
Photo: http://www.flickr.com/photos/63056612@N00/155554663/
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Re-cap• Developed Specifically for business• Create Profile• Build Your Network• Make Recommendations• Add Applications• Join Groups• Start and contribute to discussions
and questions• Research People• Keep up on company buzz
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Learn More!• LinkedIn Blog: http://blog.linkedin.com/• Free Site Analysis: http://www.hallme.com/site-analysis.asp• SEO Vision Blog - http://www.hallme.com/blog• SEO Audio Podcast – http://www.hallme.com/podcast• Webinars – http://www.hallme.com/webinars• Follow Hall on Twitter - Hall_Web• Call us! 1-877-425-5932 (HALL-WEB)
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