Using emerging technology to engage students
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studentdevpt.com
Using emerging technologiesto engage students
Stuart Johnson & Marta Ulanicka
University of Leicester
studentdevpt.com
Traditional advertising reaches a few more
StudentDevelopment
studentdevpt.com
There has been massive growth in social media
Jan 2009 Jan 2010 Nov 2010
68,557,534 121,210,792 132,665,694
5,979,052 24,813,434 26,385,917
Numbers represent unique visitors. Data from www.compete.com
studentdevpt.com
If Facebook were a country
0
200,000,000
400,000,000
600,000,000
800,000,000
1,000,000,000
1,200,000,000
1,400,000,000
Source http://en.wikipedia.org/wiki/List_of_countries_by_population
studentdevpt.com
So we’re using social media…
StudentDevelopment
*NB. Facebook page not group
*
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…and they tell their friends about us
StudentDevelopment
“I think that the Facebook page is a great idea and I have since spread the word to mates and
got them to join”
studentdevpt.com
And the number of ‘Likes’ increases…30/06/2009
30/07/2009
30/08/2009
30/09/2009
30/10/2009
30/11/2009
30/12/2009
30/01/2010
02/03/2010
02/04/2010
02/05/2010
02/06/2010
02/07/2010
02/08/2010
02/09/2010
02/10/2010
02/11/2010
02/12/2010
0
500
1000
1500
2000
2500
Total ‘Likes’
Unsubscribes
studentdevpt.com
…and so does the number using our services
StudentDevelopment
studentdevpt.com
But rather than them coming to us…
…they give us permission to go to them
studentdevpt.com
Our website traffic has gone up
Sep Oct Nov Dec Jan0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
200,000
2007/8 2008/9 2009/10 2010/11
Page
vie
ws
studentdevpt.com *Facebook fan dashboard
But, meaningful content is vital
“Page admins who post meaningful content will retain fans, while admins who post spammy or low-quality material will lose fans and subscribers”*
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News and events feeds we automate
See http://studentdevpt.com/2009/10/09/trying-hard-to-connect
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53%
36%
4%7%
But most of what we say is proactive
(automated)
(proactive/responsive)
(proactive/responsive)
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And it’s having an impact here
21%
67%
12%
Have you ever gone to an event or done something as a direct result of information posted on our Facebook or Twitter accounts?
This happens a lot This never
happens
This sometimes happens
studentdevpt.com
And here…
A lot Quite a lot Not much Not at all0
2
4
6
8
10
12
14
Has your awareness of Student Development services improved since following us on Facebook or Twitter
Yes I knew a bit No
studentdevpt.com
They still like email!
• We have >4,000 signed up• We needed to subscribe to a mailing list manager• The reports are very useful
studentdevpt.com
Email tips
• Make it easy to subscribe• Allow public sharing if possible• Don’t email more than you say you will• Say one thing at a time• Learn from the reports• Make it easy to unsubscribe
studentdevpt.com
Tips to engage*
• Start a conversation• Quick, direct and simple• Attach, attach, attach!• Announce, remind, excite• It’s about time
Remember• It’s not a magic bullet• They can turn us off
* Courtesy of David Morgan, see http://goo.gl/qXkQ
studentdevpt.com
What we’ve learnt
• We're definitely reaching more students this way
• A base of RSS news and events feeds is a good start
• But you've got to invest in conversations
• Our helpdesk staff do a great job
• Distance learners like it too
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