Using Digital Signage To Boost Your Brand’s Performance

USING DIGITAL SIGNAGE TO BOOST YOUR

BRAND’S PERFORMANCE

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Digital signage

Digital signage is a form of electronic display that shows Television programming, menus, information, advertising and other messages.

http://en.wikipedia.org/wiki/Digital_signage

Digital signage

Digital signage is any form of business communication where a dynamic messaging device is used to take the place of, or supplement, other forms of messaging.

A Beginner’s Guide to Digital Signage

Digital signage

Why?

Digital signage taps into people's love affair with television without the expenses and headaches of actually delivering „real” television.

Why?

Digital signage offers those with something to say a way to deliver their message in a targeted, effective manner.

Why?

Digital signs can be updated within minutes to take advantage of special opportunities or circumstances (unlike printed signs).

Why?

Digital signage messaging can be created to appeal to the needs and desires of audience as they change through the day (dayparting).

Why?

Combining traditional digital signage with interactive capability in a hybrid solution is powerful for anyone who has message to deliver and transaction to conduct.

Why?

People want to engage with brands they care about, and integrating social media into digital signage makes it even easier for people to engage.

How?

The more you know about your customer, the more relevant your social media will be for them.

How?

If a consumer sees social platform integrated into digital sign, it is a signal that the consumer can interact with brand (You) through that platform.

How?

Ensure that your digital sign is in visually prominent location.

How?

Engage you customer, don't wait for them to engage you.

How?

Be patient!

Case study

All characters appearing in this work are fictional. Any resemblance to real persons, living or dead, is purely coincidental.

Case study

Case study

Case study

Case study

Inform As You Wish

Inform As You Wish

http://asyouwish.com.hr/ http://youtu.be/psX_ypyg5ao http://youtu.be/ajZzVYKg3W8

Sagena

We secure you, we inform you, we invite you... and much more

That's all folks