Using Brand Strategies in SEO by Jason Acidre
Post on 13-Apr-2017
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USING BRAND STRATEGIES IN SEO
JASON ACIDRE
CO-FOUNDER XIGHT INTERACTIVE
AUTHOR KAISERTHESAGE
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BRANDS IN SEARCH
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BRANDS IN SEARCH
PAID ORGANIC
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BRANDS IN SEARCH
PAID ORGANIC
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BRANDS IN SEARCH
PAID ORGANIC
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CONTENT
RANKBRAIN
REPUTATION
TOP 3 RANKING FACTORS
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10x CONTENT
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GOOD REPUTATION = LINKS, SOCIAL, BRAND MENTIONS, CITATIONS, REVIEWS…
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OPTIMIZE SITE FOR SEARCH. BUILD LINKS.
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OPTIMIZE SITE FOR SEARCH. BUILD LINKS.
PROVIDE BEST POSSIBLE EXPERIENCE. ESTABLISH SOLID REPUTATION.
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OPTIMIZE SITE FOR SEARCH. BUILD LINKS.
PROVIDE BEST POSSIBLE EXPERIENCE. ESTABLISH SOLID REPUTATION.
KEYWORDS. ENTITY RECOGNITION
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WHAT DEFINES HIGH QUALITY PAGES:
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WHAT DEFINES HIGH QUALITY PAGES:
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WHAT DEFINES HIGH QUALITY PAGES:
1. A satisfying amount of high quality main content
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WHAT DEFINES HIGH QUALITY PAGES:
1. A satisfying amount of high quality main content
2. The page & website are expert, authoritative, trustworthy for the topic of the page
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WHAT DEFINES HIGH QUALITY PAGES:
1. A satisfying amount of high quality main content
2. The page & website are expert, authoritative, trustworthy for the topic of the page
3. The website has a good reputation for the topic of the page
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WHAT DEFINES HIGH QUALITY PAGES:
1. A satisfying amount of high quality main content
2. The page & website are expert, authoritative, trustworthy for the topic of the page
3. The website has a good reputation for the topic of the page
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FORTIFY
TIP: SIGNIFICANTLY IMPROVE THE QUALITY OF YOUR SITE’S MAIN CONTENT
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FORTIFY
TIP: SIGNIFICANTLY IMPROVE THE QUALITY OF YOUR SITE’S MAIN CONTENT
THEN BUILD MORE CONTENT ASSETS.
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FORTIFY
ANALYZE: WHAT MAKES THE #1 RESULT BETTER?
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FORTIFY
ANALYZE: WHAT MAKES THE #1 RESULT BETTER?
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FORTIFY
ANALYZE: WHAT MAKES THE #1 RESULT BETTER?
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FORTIFY
ANALYZE: WHAT MAKES THE #1 RESULT BETTER?
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FORTIFY
COMPETE
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FORTIFY
COMPETE
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FORTIFY
COMPETE
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FORTIFY
COMPETE
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FORTIFY
COMPETE
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FORTIFY
COMPETE
Make it more difficult for competitors to replicate your content.
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FORTIFY
COMPETE
This is being pulled from here
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FORTIFY
COMPETE
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FORTIFY
IMPLEMENT ON ALL YOUR SITE’S KEY LANDING PAGES
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FORTIFY
IMPLEMENT ON ALL YOUR SITE’S KEY LANDING PAGES
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FORTIFY
IMPLEMENT ON ALL YOUR SITE’S KEY LANDING PAGES
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FORTIFY
IMPLEMENT ON ALL YOUR SITE’S KEY LANDING PAGES
Testimonials
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FORTIFY
IMPLEMENT ON ALL YOUR SITE’S KEY LANDING PAGES
Infographic and other rich-media content
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FORTIFY
IMPLEMENT ON ALL YOUR SITE’S KEY LANDING PAGES
Infographic and other rich-media content
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FORTIFY
IMPLEMENT ON ALL YOUR SITE’S KEY LANDING PAGES
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FORTIFY
IMPLEMENT ON ALL YOUR SITE’S KEY LANDING PAGES
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CONTENT
RANKBRAIN
LINKS ARE STILL
IMPORTANT!
TOP 3 RANKING FACTORS
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COLLABORATE
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COLLABORATE
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COLLABORATE
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COLLABORATE
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COLLABORATE
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COLLABORATE
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COLLABORATE
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COLLABORATE
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COLLABORATE
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COLLABORATE
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COLLABORATE
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COLLABORATE
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INNOVATE
COIN AN INDUSTRY TERM
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INNOVATE
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INNOVATE
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INNOVATE
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INNOVATE
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INNOVATE
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INNOVATE
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INNOVATE
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INNOVATE
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INNOVATE
ESTABLISH AN IDENTITY THAT’S EASILY RELATEABLE.
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INNOVATE
Make it easier for people to describe who you are.
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INNOVATE
Make it easier for people to describe who you are.
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INNOVATE
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EXPERIENCE
OPTIMIZE FOR BETTER SERP CTR & LONG CLICK
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EXPERIENCE
TARGET KEYWORDS / OPTIMIZE FOR INTENT
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EXPERIENCE
Make sure that the page’s content matches the query.
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EXPERIENCE
Make sure that the page’s content matches the query.
Check engagement metrics.
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EXPERIENCE
Make sure that the page’s content matches the query.
Check engagement metrics. Check keywords’ SERP performance
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EXPERIENCE
SPEED MATTERS
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EXPERIENCE
SPEED MATTERS
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EXPERIENCE
UNIQUE VALUE
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EXPERIENCE
OPTIMIZE FOR LONG CLICK: PROVIDE DIRECT ANSWERS
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EXPERIENCE
OPTIMIZE FOR LONG CLICK: PROVIDE DIRECT ANSWERS
Quick Summary placed on the top part of the content
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EXPERIENCE
OPTIMIZE FOR LONG CLICK: TRUST SEALS & SOCIAL PROOF
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EXPERIENCE
OPTIMIZE FOR LONG CLICK: GREAT “ABOUT US” PAGE
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EXPERIENCE
OPTIMIZE FOR LONG CLICK: GREAT “ABOUT US” PAGE
Because people do actually read it.
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EXPERIENCE
OPTIMIZE FOR LONG CLICK: CATCHY HEADLINES FOR INTERNAL LINKS
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EXPERIENCE
OPTIMIZE FOR LONG CLICK: CATCHY HEADLINES FOR INTERNAL LINKS
More interesting headlines.
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USER SATISFACTION IS THE END GOAL.
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JASON ACIDRE / XIGHT INTERACTIVE
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