Using 2.0 To Promote Your Library Sarasota
Post on 21-Nov-2014
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Using 2.0 to Using 2.0 to Promote Promote LibrariesLibraries
By Diana Sachs-SilveiraBy Diana Sachs-Silveira
What is 2.0?What is 2.0?
DynamicDynamic participation-basedparticipation-based collaborativecollaborative Web as at platformWeb as at platform BetaBeta
Popular 2.0Popular 2.0
BlogsBlogs WikisWikis Social NetworkingSocial Networking Social BookmarkingSocial Bookmarking Flickr/ You TubeFlickr/ You Tube RSS FeedsRSS Feeds GamingGaming MobileMobile
What is a Blog?What is a Blog?
Online JournalOnline Journal Publishes New news on topPublishes New news on top Don’t need to know code to publishDon’t need to know code to publish Popular blogsPopular blogs Blogs on every subject, great way to Blogs on every subject, great way to
learn, stay informed, share learn, stay informed, share information about you or your libraryinformation about you or your library
Use a reader to keep up – no need to Use a reader to keep up – no need to go to themgo to them
Tips for successful Tips for successful bloggingblogging
Be yourself, find your voiceBe yourself, find your voice Post regularlyPost regularly 1 PERSON in charge, many authors1 PERSON in charge, many authors Find your niche, 'long tail'Find your niche, 'long tail' Use photosUse photos From its name, font and color- it should From its name, font and color- it should
define 'you' and your audiencedefine 'you' and your audience Promote/Link to other blogs and Promote/Link to other blogs and
commentcomment
Marketing Using BlogsMarketing Using Blogs
'Steal This Blog' – help others create 'Steal This Blog' – help others create content (bloggers are looking it) e.g. content (bloggers are looking it) e.g. The Director's ChairThe Director's Chair
Area BlogsArea Blogs Support your communitySupport your community Promote your programs and resourcesPromote your programs and resources
WikisWikis
What is a wiki?What is a wiki? Community Created Content (Community Created Content (
business resourcesbusiness resources, , book discussion groupsbook discussion groups, , subject guidessubject guides, , community feedback/fundraisingcommunity feedback/fundraising, , teen poetryteen poetry))
Wikipedia:Wikipedia: Does your library have a Wikipedia presencDoes your library have a Wikipedia presenc
e? e? Librarian – added content to Sarasota Librarian – added content to Sarasota
articlesarticles
Social NetworkingSocial Networking
online community of people who share online community of people who share interests and activitiesinterests and activities
web based and provide a variety of web based and provide a variety of ways for users to interactways for users to interact
Most common: MySpace and FacebookMost common: MySpace and Facebook Others to consider: Others to consider:
NingNing, , Second LifeSecond Life WebkinzWebkinz
MySpaceMySpace
Update regularlyUpdate regularly Post 'Thanks for Post 'Thanks for
the Add' the Add' Create widgetsCreate widgets Use WidgetsUse Widgets Post to schools Post to schools
and groups that and groups that are relevantare relevant
Use Events Use Events
FacebookFacebook
Create a fan-baseCreate a fan-base Update contentUpdate content Post 'Events'Post 'Events' Create AppsCreate Apps Join Groups and Join Groups and
promote the library promote the library Start a groupStart a group Advertise w/ fliersAdvertise w/ fliers
Flickr/ YouTubeFlickr/ YouTube
Promote ProgramsPromote Programs Virtual Tour of your Virtual Tour of your
librarylibrary ““live” book reviewslive” book reviews The Director's ChairThe Director's Chair Use 'Creative Use 'Creative
Commons' for your Commons' for your resourcesresources
http://delicious.com/http://delicious.com/ Social Social
BookmarkingBookmarking Create Current Create Current
event lists for usersevent lists for users Users can assistUsers can assist Take your Take your
bookmarks with bookmarks with youyou
Use RSS Feed to Use RSS Feed to distribute. distribute.
RSS FeedsRSS Feeds
Photos/ VideosPhotos/ Videos New Books from New Books from
library catalogslibrary catalogs LibraryElfLibraryElf BlogsBlogs Social NetworkingSocial Networking Push Content to Push Content to
websites and userswebsites and users
ChattingChatting Shameless Plug :) Shameless Plug :) 4000+ chats a 4000+ chats a
monthmonth Built on Built on
collaborationcollaboration Coming soon: Coming soon:
widgets, full widgets, full mobile, embedded mobile, embedded chat window, & chat window, & proactive chat proactive chat optionsoptions
GamingGaming World of World of
WorldcraftWorldcraft Guitar HeroGuitar Hero WiiWii Gaming Gaming
TournamentsTournaments Gaming NightsGaming Nights Don't forget Don't forget
adultsadults
OMG: We R MobileOMG: We R Mobile
• Text messaging (SMS)
• Internet
• Photos
• Video
• IM
Other Nifty SitesOther Nifty Sites http://www.exploratree.org.uk/http://www.exploratree.org.uk/ SlideshareSlideshare http://commoncraft.com/http://commoncraft.com/ http://rollyo.com/http://rollyo.com/ And And
http://www.google.com/coop/cse/http://www.google.com/coop/cse/ http://www.vizu.com/index.htmlhttp://www.vizu.com/index.html http://www.doodle.chhttp://www.doodle.ch http://twitter.com/http://twitter.com/ FirefoxFirefox and and Google ChromeGoogle Chrome
Free Content SitesFree Content Sites
• MySpace Music
• Hulu
• Google Maps
• Creative Commons
What's on your radar?What's on your radar?
Questions/CommentsQuestions/Comments
Contact Me:Contact Me:
Diana Sachs-SilveiraDiana Sachs-Silveira
sachsd@tblc.orgsachsd@tblc.org
Yahoo ID: diverdee987Yahoo ID: diverdee987
Facebook/MyspaceFacebook/Myspace
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