US Conference of Mayors_6.22.13

Downtown Project

CollisionsCommunityCo-Learning

Slide 2

Zappos.com

http://media.glassdoor.com/m/7b/2c/00/f6/entrance-to-the-zappos-com-headquarter-office-in-henderson-nv-photo-by.jpg

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Las Vegas City Hall

http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg

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Nike

http://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpg

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Google

http://static.panoramio.com/photos/original/400729.jpg

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Apple

http://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpg

Slide 7

Doggy Day Care

http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG

Slide 8

NYU Campus

http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG

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Downtown Vegas - Fremont East

http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpg

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Downtown Vegas - Fremont East

http://www.lucyvegas.com/sites/default/files/griffin5.jpg

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Downtown Vegas - Fremont East

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Downtown Vegas - Fremont East

http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse.jpg

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DOWNTOWN PROJECT - $350M

$ 50M – Small businesses

$ 50M – Tech Startups

$ 50M – Education, Arts, Culture

$200M – Real Estate

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DOWNTOWN PROJECT GOALS

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DOWNTOWN PROJECT GOALS

Live/Work/Play – Walking Distance

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DOWNTOWN PROJECT GOALS

Live/Work/Play – Walking Distance

The Most Community-Focused Large City in the World

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DOWNTOWN PROJECT GOALS

Live/Work/Play – Walking Distance

The Most Community-Focused Large City in the World

The Co-Learning and Co-working Capital of the World

Slide 18

ROI vs. ROC

Instead of maximizing short-term ROI (Return On Investment)…

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ROI vs. ROC

Instead of maximizing short-term ROI (Return On Investment)…

We focus on maximizing long-term ROC

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ROI vs. ROC

Instead of maximizing short-term ROI (Return On Investment)…

We focus on maximizing long-term ROC (Return On Community)

Slide 21

ROI vs. ROC and ROL

Instead of maximizing short-term ROI (Return On Investment)…

We focus on maximizing long-term ROC (Return On Community)and institutionalizing ROL

Slide 22

ROI vs. ROC and ROL

Instead of maximizing short-term ROI (Return On Investment)…

We focus on maximizing long-term ROC (Return On Community)and institutionalizing ROL(Return On Luck) – Accelerating Serendipity

Slide 23

THE BIG BET

Accelerating Collisions, Community, and Co-Learning

Slide 24

THE BIG BET

Accelerating Collisions, Community, and Co-Learning

…will lead to…

Happiness, Luckiness,Innovation, and Productivity

Slide 25

DOWNTOWN PROJECT - $350M

$ 50M – Small businesses

$ 50M – Tech Startups

$ 50M – Education, Arts, Culture

$200M – Real Estate

Slide 26

$50M – Small Businesses

Slide 27

$50M – Small Businesses

Criteria

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$50M – Small Businesses

Criteria Owner Operated - Passionate

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$50M – Small Businesses

Criteria Owner Operated - Passionate Helps Build Community

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$50M – Small Businesses

Criteria Owner Operated - Passionate Helps Build Community Execution Ability

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$50M – Small Businesses

Criteria Owner Operated - Passionate Helps Build Community Execution Ability Sustainable

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$50M – Small Businesses

Criteria Owner Operated - Passionate Helps Build Community Execution Ability Sustainable Unique or First or Best at

Something

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$50M – Small Businesses

Criteria Owner Operated - Passionate Helps Build Community Execution Ability Sustainable Unique or First or Best at

Something Story-worthy

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Natalie

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Natalie

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Natalie

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Natalie

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Natalie

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Natalie

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Check Cashing

http://www.vegaschatter.com/files/100501/checks_cashed..jpg

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Check Cashing

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Sarah

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Sarah

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Sarah

Slide 45

Shipping Containers

http://images03.olx.com/ui/8/84/18/1280992807_108377618_4-cargo-containers-40ft-20-ft-For-Sale.jpg

Slide 46

Shipping Container Park

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Shipping Container Park

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Shipping Container Park

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Shipping Container Park

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Bike Sharing

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$50M – Tech Startups

http://img-s.foursquare.com/pix/EN1ZIL0JC5HTCZYD0PW41SWQYJHURTD204ZFZYBFGPM3F5JS.jpg

Slide 52

$50M – Tech Startups

http://timenerdworld.files.wordpress.com/2011/12/romotivefinal.jpg?w=576

Slide 53

The City as a Startup

http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png

Slide 54

$50M – Startups

http://www.shebytes.com/wp-content/uploads/2011/12/venture-for-america-12-12-11.jpg

Slide 55

$50M – Education, Arts, Culture

http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg

Slide 56

$50M – Education, Arts, Culture

http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg

Slide 57

$50M – Education, Arts, Culture

http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg

Slide 58

$50M – Education, Arts, Culture

http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg

Slide 59

$50M – Education, Arts, Culture

http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg

Slide 60

$50M – Education, Arts, Culture

http://mikerossart.net/images/mikeross_enter.jpg

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$50M – Education, Arts, Culture

Slide 62

Slide 63

Slide 64

$200M – Real Estate

http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg

Slide 65

WHEN CITIES DOUBLE IN SIZE…

Productivity and innovation per resident increases by 15%

(But not true for companies)

Accelerate serendipity -> Accelerate learning -> Accelerate productivity and innovation

Slide 66

3 INGREDIENTS FOR SERENDIPITY

1. Residential density of 100 residents/acre

2. Street-level activity for residents to collide

3. Culture of openness, collaboration, creativity, and optimism

Slide 67

HOW TO ACCELERATE LEARNING & INNOVATION

Maximize serendipitous interactions

Density in the office

Density in the city

Collisions vs. convenience

Slide 68

Las Vegas City Hall

http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg

Slide 69

DIFFERENT GROUPS COLLIDING

1. 2000 Zappos employees2. 1000 Teach For America corp members

and alumni3. Tech Startup Community4. Small Business Community5. Art and Music Communities6. Other Passion Communities7. Local Residents

Slide 70

LEARNING FROM ZAPPOS & COWORKING…

Culture is to a Company

Slide 71

LEARNING FROM ZAPPOS & COWORKING…

Culture is to a Companyas

Community is to a City

Slide 72

LEARNING FROM ZAPPOS & COWORKING…

Culture is to a Companyas

Community is to a CityValues

InnovationSerendipity

ParticipationUpward Mobility

Attracting Startups and the Creative Class

Slide 73

Our Secret Weapon

http://static3.vipasuite.com/resources/dyn/images/459355w783h429s185b/_fn/ogden-3.jpg

Slide 74

LEARNING FROM TED, SUMMIT SERIES, SXSW, BIF…

Curated ContentSerendipity

LearningConnectionsCommunity

Slide 75

Downtown Vegas Every Day

Curated ContentSerendipity

LearningConnectionsCommunity

Slide 76

Fremont St. & Las Vegas Blvd.

Slide 77

Fremont St. & Las Vegas Blvd.

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Fremont St. & Las Vegas Blvd.

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Fremont St. & Las Vegas Blvd.

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Fremont St. & Las Vegas Blvd.

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Fremont St. & Las Vegas Blvd.

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Fremont St. & Las Vegas Blvd.

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Fremont St. & Las Vegas Blvd.

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Fremont St. & Las Vegas Blvd.

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Fremont St. & Las Vegas Blvd.

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Downtown Vegas Monthly Cadence

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Downtown Vegas Monthly Cadence

Week 1 – First Friday Week

Slide 88

Downtown Vegas Monthly Cadence

Week 1 – First Friday WeekWeek 2 – Tech Week

Slide 89

Downtown Vegas Monthly Cadence

Week 1 – First Friday WeekWeek 2 – Tech Week

Week 3 – Fashion Week

Slide 90

Downtown Vegas Monthly Cadence

Week 1 – First Friday WeekWeek 2 – Tech Week

Week 3 – Fashion WeekWeek 4 – Catalyst Week

Slide 91

Fashion Incubator – Stitch Factory

Slide 92

Fashion Incubator – Stitch Factory

Slide 93

Collisions, Community, Co-Learning

What is the value of a resident that is out and about in the community?

Slide 94

Collisions, Community, Co-Learning

What is the value of a resident that is out and about in the community?

3-4 hours/day

Slide 95

Collisions, Community, Co-Learning

What is the value of a resident that is out and about in the community?

3-4 hours/dayx 7 days/week

Slide 96

Collisions, Community, Co-Learning

What is the value of a resident that is out and about in the community?

3-4 hours/dayx 7 days/week

x 40 weeks/year

Slide 97

Collisions, Community, Co-Learning

What is the value of a resident that is out and about in the community?

3-4 hours/dayx 7 days/week

x 40 weeks/year= 1000 “collisionable” hours/year

Slide 98

Jake – Flint and Tinder

http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-You-Will-Love-It-b.jpg

Slide 99

Jake – Flint and Tinder

Slide 100

Collisions, Community, Co-Learning

What is the value of a purposeful visitor that contributes to community?

Slide 101

Collisions, Community, Co-Learning

What is the value of a purposeful visitor that contributes to community?

12 hours/day

Slide 102

Collisions, Community, Co-Learning

What is the value of a purposeful visitor that contributes to community?

12 hours/dayx 7 days/week

Slide 103

Collisions, Community, Co-Learning

What is the value of a purposeful visitor that contributes to community?

12 hours/dayx 7 days/week

x 12 weeks/year

Slide 104

Collisions, Community, Co-Learning

What is the value of a purposeful visitor that contributes to community?

12 hours/dayx 7 days/week

x 12 weeks/year= 1000 “collisionable” hours/year

Slide 105

Collisions, Community, Co-Learning

“Subscribe” toDowntown Vegas

Slide 106

Collisions, Community, Co-Learning

1. 100 residents per acre

2. Street-level activity for residents to collide

3. Culture of openness, collaboration, creativity, and optimism

Slide 107

Collisions, Community, Co-Learning

1. 100 residents per acre

Slide 108

Collisions, Community, Co-Learning

1. 100,000

Slide 109

Collisions, Community, Co-Learning

1. 100,000 “collisionable”

Slide 110

Collisions, Community, Co-Learning

1. 100,000 “collisionable” community

Slide 111

Collisions, Community, Co-Learning

1. 100,000 “collisionable” community hours

Slide 112

Collisions, Community, Co-Learning

1. 100,000 “collisionable” community hours per

Slide 113

Collisions, Community, Co-Learning

1. 100,000 “collisionable” community hours per acre

Slide 114

Collisions, Community, Co-Learning

1. 100,000 “collisionable” community hours per acre per

Slide 115

Collisions, Community, Co-Learning

1. 100,000 “collisionable” community hours per acre per year

Slide 116

Collisions, Community, Co-Learning

1. 100,000 “collisionable” community hours per acre per year

2.3 collisionable hours per square foot

per year

Slide 117

OUR BIG BET… 3 Guiding Principles

Accelerate:1.Collisions2.Community3.Co-Learning

And everything else will fall into place…(productivity, innovation, growth, happiness)

What will people say about downtown?

Slide 118

Slide 119

ZAPPOS, DELIVERING HAPPINESS, DOWNTOWN PROJECT

Slide 120

50% of Humans Live in Cities

http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg

Slide 121

75% Will Live In Cities in Our Lifetime

http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg

Slide 122

The 4-Minute Mile

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The 4-Minute Mile

http://en.wikipedia.org/wiki/File:Iffley_Road_Track,_Oxford_-_blue_plaque.JPG

Slide 124

www.DowntownProject.comtony@zappos.com

http://langintro.com/lv_dec_2010/pics/0950_emergency_arts_window.jpg

Slide 125

A great

brand

is a story that never stops unfolding.

Slide 126

A great

brandcompany

is a story that never stops unfolding.

Slide 127

A great

brandcompanycity

is a story that never stops unfolding.

Slide 128

A great

brandcompanycitycommunity

is a story that never stops unfolding.

Slide 129

www.DowntownProject.com

tony@zappos.com

Slide 130

http://www.youtube.com/watch?v=AF4f3l4a4_A