Transcript
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Communication Flows inCommunication Flows in
an Organizationan Organization DownwardDownward
UpwardUpward
LateralLateral DiagonalDiagonal
ExternalExternal
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Communication: EnablingCommunication: Enabling
Downward communication consists ofDownward communication consists of
communications sent from management tocommunications sent from management to
workers, like emails and performanceworkers, like emails and performance
reviews.reviews.A manager explains a task to anA manager explains a task to an
employeeemployee
A customer gives an order to a supplierA customer gives an order to a supplier Shareholders instruct management.Shareholders instruct management.
Continuous
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EnablingEnabling
hese !orms have more than direction inhese !orms have more than direction incommon. Each one also provides ena"lingcommon. Each one also provides ena"ling
in!ormation in the workplace. #hen ain!ormation in the workplace. #hen a
manager instructs an employee$ she ena"lesmanager instructs an employee$ she ena"les
the employee to do his %o"$ and makes itthe employee to do his %o"$ and makes itpossi"le !or him to earn a living "y doingpossi"le !or him to earn a living "y doing
something that has value !or the employer.something that has value !or the employer.
Another example& senior management 'ndsAnother example& senior management 'nds
out !rom shareholders$ or the "oard o!out !rom shareholders$ or the "oard o!directors$ how owners want to apply thedirectors$ how owners want to apply the
money they(ve invested.money they(ve invested.
Continuous
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Information movesInformation moves
downwarddownward
Make a Budget report
Make a Budget report for the month to include the following
Make sure the report includes the exact amount and the qty.
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PurposesPurposes )usiness *oals can "e share)usiness *oals can "e share
+roviding !eed"ack on employees+roviding !eed"ack on employeesper!ormanceper!ormance
*iving %o" instructions*iving %o" instructions
+roviding a complete understanding o!+roviding a complete understanding o!the employees %o" as well as tothe employees %o" as well as to
communicate them how their %o" iscommunicate them how their %o" is
related to other %o"s in the organi,ation.related to other %o"s in the organi,ation.
Communicating the organi,ations missionCommunicating the organi,ations missionand vision to the employees.and vision to the employees.
-ighlighting the areas o! attention.-ighlighting the areas o! attention.
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Errorfree downwardErrorfree downward
communicationcommunication Speci!y communication o"%ectiveSpeci!y communication o"%ective
Ensure that the message is accurate$Ensure that the message is accurate$
speci'c and unam"iguous.speci'c and unam"iguous. Utili,e the "est communicationUtili,e the "est communication
techniue to conveytechn
iue to conveythe message tothe message to
the receiver in right !ormthe receiver in right !orm
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!pward Communication!pward Communication
Information flow from the lower levels of aInformation flow from the lower levels of a
hierarchy to the upper levelshierarchy to the upper levels
A second ma%or /ow o!A second ma%or /ow o!
communication is upward$ !romcommunication is upward$ !rom
employee to supervisor$ supervisoremployee to supervisor$ supervisor
to department head$ departmentto department head$ departmenthead to vice president$ and so on.head to vice president$ and so on.
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PurposesPurposes
+roductivity+roductivity
0eed"ack0eed"ack
+romotion+romotion ConsiderationsConsiderations
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"ateral#$orizontal"ateral#$orizontal
Communication that takes place atCommunication that takes place at
same levels o! hierarchy in ansame levels o! hierarchy in an
organi,ation.organi,ation.
0irst$ no superior1su"ordinate0irst$ no superior1su"ordinate
relationship exists here2 it(s strictly arelationship exists here2 it(s strictly a
case o! two people with roughly eualcase o! two people with roughly eual
amounts o! power and prestige. hatamounts o! power and prestige. hatmakes this !orm o! communicationmakes this !orm o! communication
voluntary and discretionary.voluntary and discretionary.
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PurposesPurposes
3t is time Saving3t is time Saving
3t 0acilities co4ordination o! the task.3t 0acilities co4ordination o! the task.
3t 0acilities Co4ordination among team mem"ers3t 0acilities Co4ordination among team mem"ers
3t +rovides emotional and social assistance to the3t +rovides emotional and social assistance to theorgani,ational mem"ers.organi,ational mem"ers.
3t help in solving 5arious 6rgani,ational pro"lem3t help in solving 5arious 6rgani,ational pro"lem
3t can also "e used !or resolving con/icts o! a3t can also "e used !or resolving con/icts o! a
department with other department or con/ictsdepartment with other department or con/ictswithin a department.within a department.
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Diagonal CommunicationDiagonal Communication
Communication that takes place "etweenCommunication that takes place "etween
a manager and employees o! othera manager and employees o! other
workgroups is called diagonalworkgroups is called diagonal
communication.communication. 3t generally does not appear on3t generally does not appear on
organi,ational chart. 0or instance 4 oorgani,ational chart. 0or instance 4 o
design a training module a trainingdesign a training module a training
manager interacts with an 6perationsmanager interacts with an 6perations
personnel to enuire a"out the way theypersonnel to enuire a"out the way they
per!orm their task.per!orm their task.
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E%ternal CommunicationE%ternal Communication
Communication that takes placeCommunication that takes place
"etween a manager and external"etween a manager and external
groupsgroups
such as 4 suppliers$ vendors$ "anks$such as 4 suppliers$ vendors$ "anks$
'nancial institutes etc. 0or instance 4'nancial institutes etc. 0or instance 4
o raise capital the 7anagingo raise capital the 7anaging
director would interact with thedirector would interact with the)ank 7anager.)ank 7anager.
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&'e (rapevine&'e (rapevine
*rapevine communication is*rapevine communication is
thethe informalinformal
communicationcommunicationnetwork within annetwork within an
organi,ation.organi,ation.
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C'annelC'annel
raditionally $ the grapevine 7outhraditionally $ the grapevine 7outh
to mouthto mouth
Email$ 0ax$ ChatEmail$ 0ax$ Chat
Cell +honeCell +hone
0ace"ook0ace"ook
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E%ampleE%ample
Suppose the pro't Amount o! aSuppose the pro't Amount o! acompany is known. 9umor is spreadcompany is known. 9umor is spreadthat this much pro't is there and onthat this much pro't is there and on
that "asis "onus is declared.that "asis "onus is declared. CE6 may "e in relation to theCE6 may "e in relation to the
production manager. they may haveproduction manager. they may have!riendly relations with each other!riendly relations with each other
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PurposesPurposes
*rapevine communication*rapevine communication creates acreates a
social bond)social bond)
he grapevinehe grapevine
*lls in a gap*lls in a gap
he grapevine in many wayshe grapevine in many ways 'elps'elps
keep people 'onest)keep people 'onest)
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Communication +peedCommunication +peed
#here downward$ upward$ and#here downward$ upward$ and
lateral communication arelateral communication are
structured and /ow !ormally throughstructured and /ow !ormally through
speci'c channels$ the grapevinespeci'c channels$ the grapevinegoes through multiple channels andgoes through multiple channels and
even multiple versions.even multiple versions.
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