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UPFRONTThe UK’s leading entertainment marketing agency
ENTERTAINMENT MARKETINGEntertainment Marketing is how we describe the range of services we offer to brands, media owners and agencies
OUR HITSAward winning entertainment marketing
Retained by Nestle for on pack cereal promotions worldwide
Created the award winning Foster’s Funny entertainment
platform
Record breaking covermount promotions
The world’s first digital
covermount with iTunes
A unique REM album only in The Times.Don’t miss your free iTunes card next Saturday.
You can download 10 REM tracks with your free iTunes card and be the !rst to own songs from their new live album plus !ve REM classics including ‘Losing my Religion’ and ‘Man on the Moon’.
Be part of the times.
Free live album on iTunes.Please see back of card for download code.
ALL ENTERTAINMENT GENRESExperienced in working with content and talent in all genres and across all channels & formats
INDUSTRY INSIDERSWe have over 20 years experience in working with content, talent, brands and media owners
CORE SERVICESEntertainment marketing specialists
Branded Entertainment Partnerships Sponsorships & Endorsements
Promotions
ANCILLARY SERVICESEntertainment marketing specialists
Talent liaison & rights clearance
Content production Direct to consumer fulfillment Festival marketing
CLIENTS
OUR BELIEFS
CONTENTIt is entertainment content that drives true consumer engagement
Content that really entertains is the content that people will want to spend time with and
pass on.
Brands need lots of dynamic and compelling entertainment content so that they can keep
engaging with consumers
Content allows a brand to develop stories but also allows consumers to add to those stories.
ENGAGEMENTEntertainment content is the engagement glue of the web
“In a world with so much consumer choice and with all the challenges they face, marketers
need to make sure their advertising works…
The issue is how advertisers can connect with people.
It is now about engagement.”
Wenda Harris Millard, CRO, Yahoo!
PLATFORMSAn engagement platform delivers deeper interaction and connection with brands
Forms the basis for long term consumer (and retailer) relationships
Creates fans not consumers
Pulls consumers into a long term story.
FANS‘Owned spaces’
Messages delivered via brand’s -controlled
channels: website, onpack promotion,
Twitter, Facebook
‘Bought spaces’Messages delivered through
online advertising:Search, Facebook, mobile,
‘Earned spaces’Conversations started by
brand & continued by others in social spaces
(Blogs, fansites, communities)
Consumers who are fully engaged, loyal and act as advocates
SERVICES
BRANDED ENTERTAINMENT We create engagement platforms for brands that deliver cultural traction and engage fans
BRANDED ENTERTAINMENT The multi channel platforms are driven by entertainment content which is distributed through social media and amplified by bought media
BRANDED ENTERTAINMENTCreating content for brands: blogs, videos, magazines, lanyards and programmes
BRANDED ENTERTAINMENT Supported by paid for media
In app advertising Banner advertising Facebook advertising
PROMOTIONSDriving consumer engagement and sales as part of an entertainment platform
PROMOTIONSWe activate via on pack, covermount, in store, digital, events, vouchers and loyalty clubs
PROMOTIONSDigital onpack
On pack code and instructions
Enter code and choose 3 songs Downloads begin via Amazon mp3
PROMOTIONSOnline and mobile
PROMOTIONSCD and DVD covermounts
PROMOTIONSDigital covermounts
PROMOTIONSIn app and mobile
PROMOTIONSLoyalty clubs
Rome putspressure onCatholicleader to quitRuthGledhill, Jill Sherman
The head of the Roman CatholicChurch in Ireland will be pressed toquit if he refuses to resign over thegrowing child abuse scandal,TheTimeshas learnt.
Nothing less than Cardinal SeanBrady’s resignation will diminish furyat the highest levels in Rome over hisrole in paedophile priest cover-ups.
The Northern Ireland Assemblyprepared last night to order an officialinvestigation into child abuse in theProvince after details emerged of more
attacks on children by members of theclergy.
Dr Brady is spending the days beforeEaster considering his position as Arch-bishop of Armagh. Although there isno canonical procedure to remove him,if he refuses to go voluntarily pressurefrom the Holy See will make hisdeparture inevitable. “Ireland needs afresh start,” a source in Rome said. “Byclinging on, he is putting his owninterests before the Church’s.”
The inquiry would be similar to thatwhich uncovered a shocking litany ofhistoric crimes in the Republic ofIreland last year. An official investi-
gation is expected to cost up to £40 mil-lion and take no longer than five years.
“It’s difficult to see anything otherthan a significant inquiry being held,” asenior government source said. “Therewas an acknowledgement that there’s aneed to act with expediency.”
By announcing an apostolic visita-tion to the Irish Church in a letter lastweek, Pope Benedict XVI effectivelyplaced it in receivership.
Dr Brady’s exit, after the resigna-tions of two other bishops, would set intrain a Catholic reformation in thecountry. Other bishops are also expect-ed to go after the influential Tabletjournal called for the forced retirementof nearly all as the mood in Irelandreaches “zero tolerance”.
Dr Brady apologised last week for hisrole in a church tribunal on allegationsmade by a 14-year-old boy againstBrendan Smyth, a priest whose casebrought down the Irish Government in1994. The victim was sworn to secrecyafter the proceedings.
But the view in Rome is that this hasnot gone far enough and there hasbeen no popular groundswell ofsupport for Dr Brady in Ireland.
The scandal spread closer to homefor the Pope yesterday as, in Italy, agroup of victims appeared on televisionto allege that two dozen priests inVerona had abused children at a schoolfor the deaf for decades. The Holy Seeattempted to blame the media forContinued on page 7, col 3Leading article, page 2
Scandal closesin on the PopeNews, pages 6, 7
GuessWho is saving Harris Tweed?
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Magazine
CaitlinMoran
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SATURDAY Don’t forget the clocksgo forward at 1amMarch 27 2010 | timesonline.co.uk | No 69906 £1.50Max 13C, min 0C
Resignation sought over child abuse scandal
Matt Smith, the new Doctor Who, is reviving the fortunes of a fashion label threatened with extermination News, page 12
ANDREW LLOYD/WALES NEWS
2GM
PROMOTIONSFacebook promotions to drive sales, traffic, fans, awareness and capture data using competitions, quizzes, coupons, user-generated photos, blogs, and videos
PARTNERSHIPSThe right partnerships provide mutual credibility, adding legitimacy and relevance.
PARTNERSHIPSWe put together brands, media owners, entertainment content creators & talent
SPONSORSHIP & ENDORSEMENTSWe broker and deliver partnerships between talent and brands
TALENT AND RIGHTSWe source the talent and clear the rights for all kinds of marketing campaigns
CONTENT PRODUCTIONWe executively produce branded entertainment content using the best in class producers from all entertainment sectors
DIRECT TO CONSUMER FULFILLMENTWe fulfill our promotions and partnerships including pick & pack, manufacture, merchandise, despatch
FESTIVAL MARKETINGWe provide a bespoke service for brands wishing to work within the music festival sector including merchandise, programmes, lanyards, on site sponsorship & activation and perimeter fence advertising
Unit 217 Buspace Studios, Conlan Street, London W10 5APT 020 7565 0050 shout@upfrontuk.com
THANKSUPFRONT. The UK’s leading entertainment marketing agency.
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