Upc class 2 identity and reputation management

IDENTITY AND REPUTATION

MANAGEMENTThe new global scenario

Changes in business models

A business model describes the rationale of how an organization creates, delivers and captures value (economic, social or other forms of value).

The process of business model construction is part of business strategy.Discuss in group and think of examples of old

business models and new business models.

New modelsOld business principles do not work in the new economy.

Discuss: What were the old business principles and is it true they don’t work today?

Transformations in business

Technology, basically information and communication technology, has transformed the way business is carried out.

Successful businesses require:New business environmentTechnological updatesBuilding capacities, attracting the best people,

developing leadersEffective knowledge managementGoing global

10 New Business Models in 2010 — A Primer on Innovation

http://scholarlykitchen.sspnet.org/2011/01/10/10-new-business-models-in-2010-a-great-primer-on-innovation/

Examples of Business Model Innovations

Magazines look for online collaborators.

Healthcare organizations implement electronic health records to share patient data to health providers.

Consumer packaged goods manufacturers are monitoring social media to get real-time information on their customers' perceptions and share it with brand managers.

Business model innovation — often enabled by new technology platforms — isn't new.

It was the driver of dramatic growth for such companies as Dell, FedEx, and Wal-Mart.

In the late 1990s the dot-com boom made every organization look at the potential for online presence and examine its business model.

But everything is going faster with the social networks, such as Facebook, mobile (smart phones) and iPads.

New business models in Peru

Search the Internet to find new business models in Peru.

Present to class.

DiscussHow are the new business models influencing

the way corporate image and reputation are/should be managed today?

Sources:

'The Business Model: Theoretical Roots, Recent Developments, and Future Research', C. Zott, R. Amit, & L.Massa., WP-862, IESE, June, 2010 - revised September 2010.

10 New Business Models in 2010 — A Primer on Innovationhttp://scholarlykitchen.sspnet.org/2011/01/10/10-new-business-models-in-2010-a-great-primer-on-innovation/

Business Model Innovation Through Process Change, by Brad Power, http://blogs.hbr.org/cs/2012/08/business_model_innovation_thro.html

© Inés Scudellari 2012