Unobtrusive research methods
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ACS 301
Slide 1
ACS 301October 23, 2008
Qual Methods IV: Unobtrusive Methods
ACS 301
Slide 2
Key themes
• Types of unobtrusive methods– Content analysis
• Quantitative• Qualitative
– Conversation analysis– Semiotics– Hermeneutics– Discourse analysis
• The drawbacks
ACS 301
Slide 3
What is “unobtrusive”?
I’d like to analyze this conversation. It just so happens to be on television!
I’d like to analyze this conversation. It just so happens to be on television!
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ACS 301
Slide 4
What is “unobtrusive”?
I’d like to analyze this conversation. It just so happens to be on television!
I’d like to analyze this conversation. It just so happens to be on television!
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Unobtrusive: adjective. 1. Not obtrusive. Not blatant, aggressive or arresting. 2. Inconspicuous
Source: Merriam-Webster Dictionary. 2008.
ACS 301
Slide 5
Why use unobtrusive methods?
ACS 301
Slide 6
Why use unobtrusive methods?
• Access• Unique opportunity
ACS 301
Slide 7
Physical traces of people
The Garbage Project at the University of Arizona examines what people throw away (and what they don’t).
The Garbage Project at the University of Arizona examines what people throw away (and what they don’t).
QuickTime™ and a decompressor
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Dr. William Rathje, Project Director
ACS 301
Slide 8
Content analysis
Analyzing “content” in:
Analyzing “content” in:
ACS 301
Slide 9
An example of content analysis
Are some crimes given more prominent placement in the
newspaper than others?
ACS 301
Slide 10
Quantitative content analysis
ACS 301
Slide 11
Qualitative content analysis
ACS 301
Slide 12
Semiotics
Signifier
Signifier
“allow other cars”
Signified
“allow other cars”
Signified SignSign
+ =
ACS 301
Slide 13
Hermeneutics Part I: analyze the content
The film
The film
ACS 301
Slide 14
Hermeneutics Part II: analyze social, historical context
The state of the film industry
The state of the film industry
The people who make
films
The people who make
films
Current ideas of the
time
Current ideas of the
time
The film
The film
ACS 301
Slide 15
Conversation analysis
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1 C Can I just briefly ask why: you thought about having
2 an HIV test done:
3 P. hh. We:ll I mean it’s something that you have these
4 I mean that you have to think about these
1 C Can I just briefly ask why: you thought about having
2 an HIV test done:
3 P. hh. We:ll I mean it’s something that you have these
4 I mean that you have to think about these
ACS 301
Slide 16
Discourse analysis
“Discourse”:
“Discourse”:
AnalysisAnalysis
Understanding what
“the problem” is
Understanding what
“the problem” is
ACS 301
Slide 17
The drawbacks to unobtrusive
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