University of Limerick (Training Session, June)

DR BEX LEWIS, DIGITAL F INGERPRINTURL: HT TP: / / J .MP/L IMSOCMED

JULY 2013 FOR: HT TP: / /WWW.UL. IE

Raising Your Academic Profile (Online)

This work is licensed under a Creative Commons Attribution 3.0 Unported License.

What do many people think digital is about?

Image Credit: Facebook Meme

Let’s “tweet” each other…

Image Credit: iStockphoto

https://twitter.com/drbexl

"If you want to build a presence in the social media platform, then you need to be

present." - @unmarketing

Image Credit: iStockphoto

What is Social Media?

http://youtu.be/MpIOClX1jPE

Remember “Social”…

Image Credit: iStockphoto

YOU ARE ALREADY ONLINE…

GOOGLE YOURSELF

Why Be Online?

Google Search

Google Images

Search YouTube

“The Long Tail”

“digital media Christian Bex”

“Rebecca Lewis” “Keep Calm”

Addictomatic: “Bex Lewis”

Addictomatic: “drbexl”

So: What did you find?

http://www.google.com/alerts

http://ww2poster.co.uk/phd-research/phd-the-planning-design-and-reception-of-british-home-front-propaganda-posters-of-the-second-world-war-creative-commons-drbexl

/

Wikipedia: Keep Calm

http://scottfisk.com/wp-content/uploads/2009/06/creative-commons-license-types-pros-cons1.

gif

http://creativecommons.org

http://www.heacademy.ac.uk/OER

“Open educational resources are digital materials that can be used, re-used and repurposed for teaching, learning, research and more, made freely available online through open licenses such as Creative Commons. OER include a varied range of digital assets from course materials, content modules, collections, and journals to digital images, music and video clips.”

http://devcsi.ukoln.ac.uk/files/2011/04/DevCSI-OER-Wordle.jpg

So, would you put your teaching material online?

http://www2.ul.ie/web/WWW/Faculties/Education_&_Health_Sciences/Departments/Nursing_and_Midwifery/Faculty_and_Staff/

Pauline_O_Reilly

What about the “impact agenda”?

http://www.rcuk.ac.uk/kei/impacts/Pages/meanbyimpact.aspx

Getting picked up by the press…

http://j.mp/bexnytimes http://j.mp/bexlatimes

Why do you want the media to pick you up?

Media Guide to Expertise

http://drbexl.co.uk/speaker/media-coverage/

http://www2.ul.ie/web/WWW/Services/Research/Experts

http://durham.academia.edu/BexLewis

Image Credit: http://www.jiscdigitalmedia.ac.uk/video-assist

Digital Literacy

"digital literacy defines those capabilities which fit an individual for living, learning and working in a digital society”

When was this said?

An incredible new technology enables the transmission of text on a worldwide basis. It rapidly reduces production and distribution costs and for the first time allows large numbers of people to access text and pictures in their own homes.

What about this one?

The new technologies will bring ‘every individual… into immediate and effortless communication with every other’, ‘practically obliterate’ political geography, and make free trade universal. Thanks to technological advance, ‘there [are] no longer any foreigners,’ and we can look forward to ‘the gradual adoption of a common language.’

Moral Panics

“Furedi suggests that moral panics have a tendency to occur ‘at times when society has not been able to adapt to dramatic changes’ and when such change leads those concerned to express fear over what they see as a loss of control.”

http://www.aber.ac.uk/media/Students/lcs9603.html

Image Credit: Stockfresh

Push/Pull Economy

Care for others - genuinely

Know that the world doesn’t revolve around you

Be ‘remarkable’, be different

Earn the right to have others take notice of you

Be grateful if ONE person cares what you’re doing

Have something to say that matters

Do stuff that matters – make an impact

Strive to bring value to everyone you connect with

Be fantastically generous with our time, money, and kindness

Be outrageously committed to making the world better

It’s all about relationships – build & nurture them Thanks @ianaspin (http://bigbible.org.uk/2010/10/the-eleven-commandments/)

Some of the Tools

http://www.theconversationprism.com/media/images/convoprism-poster-

highres.jpg

http://www.youtube.com/watch?v=TXD-Uqx6_Wk

http://www.fredcavazza.net/files/2013/04/Social_Media_Landscape_2013.

jpg

http://www.mymodernmet.com/profiles/blogs/social-media-explained-with-

donuts

Source: Facebook

http://www.slideshare.net/drbexl/an-overview-of-social-media-january-

2013

Possibilities & Fears

Human Beings at Machines, not “are machines”

http://www.sxc.hu/photo/192333

Defining You

How do you define what you are and what you do?

What message(s) do you want to get across?What practices do you want to share?What action do you want to be taken?What event(s) might you want to promote?What might you want to reflect upon?

Discussions

What are your values?

Who is your audience?

http://www.rgbstock.com/photo/mjQsEks/Theatre+Seats

Define your audience

Male/Female?Age?Culture/

Nationality?Beliefs?Academic Level?Attitudes/

Behaviour?Friendship

Group?

http://en.wikipedia.org/wiki/Persona_%28marketing%29

http://heidicohen.com/marketing-persona/

Discussions

HTTP://WWW.UL.IE

In Context…

UL has a Social Media Policy: available for staff to view on the Staff Communications & Media Support link on the Corporate Affairs webpage www.ul.ie/news

UL has very active social media sites: we encourage staff to use these active channels for messaging relating to programmes, research, UL news.

For further details or advice in terms of using the existing social media channels, contact Corporate Affairs – Christine Brennan, Protocol Public Relations & Communications Officer Christine.brennan@ul.ie Ex 4921

Twitter

http://pinterest.com/pin/39265827973911808/

http://venturebeat.com/2012/08/22/social-media-demographics-stats-2012/

http://twitter.com/ULPressOffice/

Twitter Essentials

Tweet: 140 CharactersReTweet: (RT) Acknowledge the source@usernameDirect Message (DM): ‘Private’ messageTrending Topic#HashtagLists

Join the Conversation: #Hashtag

https://twitter.com/search?q=%23bbcqt&src=typd

http://www.slideshare.net/drbexl/twitter-13863450

https://support.twitter.com/articles/14589-how-to-add-your-phone-via-

sms

http://www.slideshare.net/drbexl/daily-twitter-workout

Facebook

http://edudemic.com/2013/03/find-out-if-youre-an-average-facebook-user-with-this-image/

http://www.socialbakers.com/facebook-statistics/

ireland

https://www.facebook.com/drbexl

What can you do on Facebook?

Find friendsPost status updatesComment on others photosPost & Tag people in photosOffer pastoral careLeave public messages on the ‘wall’Send private ‘messages’Join Groups, Like PagesLink to other social mediaSet up events

The power of ‘Like’

‘Amongst Friends…’

http://edudemic.com/2013/03/find-out-if-youre-an-average-facebook-user-with-this-image/

BigBible: Page

https://www.facebook.com/TheBibleUBS/info

https://www.facebook.com/universityoflimerick

BigRead: Group

Event

Find some more information…

http://digital-fingerprint.co.uk/wp-content/uploads/2011/06/Setting-up-a-Facebook-Account.pdf

http://digital-fingerprint.co.uk/wp-content/uploads/2011/06/Facebook-Like-Page.doc

http://www.slideshare.net/drbexl/facebook-13863451

https://www.facebook.com/help/

Blogging

Blog Characteristics?

A reverse diary (most recent entry first) A publically accessible personal journalReflections, comments and hyperlinksCommentary/news on a particular subjectText/Image/Links including mediaInteractive, especially commentsPotentially informal tone

http://www.ul.ie/international/en/home/explore-ul/meet-our-students/student-blogs

/

http://winchester.ac.uk/blog

What kind of content works?

“See what we’ve been up to”Thoughts & ReflectionsReviews (Books, films, websites, etc)Challenging ideas for debateInterviews (Text, Audio, Video)‘Best Of’ Content‘How-to’ Posts10 things you can… Guest Posts

http://youtu.be/livzJTIWlmY

HTTP://BLOGSEARCH.GOOGLE.COMHTTP://WWW.TECHNORATI.COM

HTTP://WWW.BLOGCATALOG.COMHTTP://WWW.GLOBEOFBLOGS.COM/

Get Inspired…

http://digital-fingerprint.co.uk/2013/04/digital-measurement-from-thatdrmaz

/

What do you like? What don’t you like?

What are your observations?

Think About

Who are you blogging for?How often can you blog?What style of blog will you use?What content can you produce?What do you want Google to find?Who else can you bring on board?

http://www.slideshare.net/rohitbhargava/the-25-basic-styles-of-blogging-and-when-to-use-each-

one

What does a blog post look like?

300-800 WordsInternal Headings/Bolded SentencesAt least 1 image1 idea per post, around KEYWORDSHeadline = assume reader won’t read articleCareful ‘twists’ on words, don’t misleadClarify if it’s a personal opinionSpelling/Grammar

Categories & Tags

Keep People Reading

How do you get people to (continue) read(ing) your blog?

Pull vs Push contentInteresting contentRegular schedule (set posts in advance)Take comments seriouslySocial media – especially TwitterComment on others blogsOffer thought leadershipPost URL on printed materials.

http://digital-fingerprint.co.uk/wp-content/uploads/2011/06/Setting-up-a-WordPress-Account.pdf

http

://www.slideshare.net/drbexl/blogging-with-wordpress-for-odhe-jan-

13

http://bigbible.org.uk/tag/31daystabb/

YouTube

http://whatstrending.com/top5/

http://www.jeffbullas.com/2012/05/23/35-mind-numbing-youtube-facts-figures-and-statistics-infographic/#

http://www.slideshare.net/drbexl/youtube-13863454

http://www.youtube.com/playlist?list=PL2E0BC7D6AD3408E6

http://youtu.be/Cb3XQfoRiA0

http://www.youtube.com/watch?v=0jQzO3zz7bc&list=PLjWKarwbR4dwD7YOkI6LJnIDmQJjvLk2e&index=

11

http://www.youtube.com/watch?v=2lXh2n0aPyw

http://www.youtube.com/watch?v=jzIBZQkj6SY

http://www.youtube.com/watch?v=9FtZkVRkusQ

http://youtu.be/a5lBd5uQ4jM

Want to connect with corporates & big business?

http://www.linkedin.com/in/drbexl

LinkedIn: Internal View

LinkedIn: Endorsements

LinkedIn: Groups

LinkedIn: Group Activity

http://www.linkedin.com/company/university-of-

limerick

So, do I need to worry about Google+?

https://plus.google.com/u/0/104673457166214487444/

One last tool…

http://pinterest.com/drbexl/social-media/

http://mashable.com

Human Beings at Machines, not “are machines”

http://www.sxc.hu/photo/192333

Principles of Good Engagement

• Be interesting

• Be encouraging

• Be active• Be helpful• Be authentic

When? It takes TIME…

Source: http://www.rgbstock.com/download/lusi/mgyp0Lm.jpg

Strategise

Which Media? Who?How often?To achieve what?

TECHNOLOGY in the Classroom

All technologies offer AFFORDANCES, CONSTRAINTS and change SOCIAL PRACTICES

What has been made possible with the introduction of ‘technology enhanced learning”?

How has “technology enhanced learning” limited our activities?

How have our practices/habits, etc. changed since with “technology enhanced learning”?

http://www.slideshare.net/drbexl/skype-

13863453

http://www.slideshare.net/drbexl/manipulating-media-

jiscexperts

How would you use these tools in the classroom?

Facebook?Twitter?Blogging?YouTube?LinkedIn?Pinterest?Skype?

Any other tools you’ve used?

Copyright

Really important to be aware of…!!

Image Sources, e.g.

FREEFlickr Creative Commons:

http://www.flickr.com/creativecommonshttp://www.sxc.huhttp://rgbstock.comPAIDhttp://stockfresh.com/ http://iStockPhoto.com

1)

From today, and from your wider experience, think what you’ve seen that has drawn your/others attention?

Create a ‘board of ideas’

With credit to http://www.scannercentral.co.uk for the original exercise

http://www.sxc.hu/photo/1351988

2)

Discuss & define (an) actionIdentify what you want to do in one sentence.

Articulate what excites you about that

Identify opportunities to collaborate

http://www.sxc.hu/photo/1358284

3)

Identify the obstacles that may be in the way.

Brainstorm ways to get past those obstacles

http://www.sxc.hu/photo/726569

4)

Write your name//1 sentence summary for an action that you can undertake in about an hour.

http://www.sxc.hu/photo/1179337

http://digital-fingerprint.co.uk/tag/digitalparenting

/

@drbexl @digitalfprint @bigbible