Transcript
Universe-in-a-Box Product Development
Project Aim
Establishing a framework for the production and distribution of a
UNAWE product concept:
Universe-in-a-Box
Product Development Flow
Idea Generation
Idea Screening
Concept Development and
Testing
Business Analysis
Technical Implementation Plan
Feb Mar Apr May Jun
Theoretical Deepening (Project & Product)
Market Definition and Demand Forecast
Production & Distribution Model Evaluation
Prototype Development and Testing
Production & Distribution Planning
Financial Analyses
Output Documentation
Project Plan Overview
Theoretical Deepening
Educational Goals
Didactic learning tool
Cultural and Earth
perspectives
Inter-disciplinary
focus
• Module 1: Earth-Moon-Sun
• Module 2: The Planets
• Module 3: The World of Constellations
The Modules
The Handbook
• Activity plan with learning outcome
• Astronomy background information
• Suggestions for interdisciplinary activities
• Suggestions for further reading and experimentation
• Photocopiable craft templates
• Guide in loose-leaf folder format
Success among educators in Germany for 2 years!
Product Features
Didactic Modular Interdisciplinary
Cultural & Earth perspective
Low-cost materials
Easy to reproduce
Market Definition and Demand Forecast
• Schools / Teachers
• Playgroups and Activity Centres
• Science Centres, Planetariums, Museums
• Amateur Astronomer Associations
• Outreach Programs
• Independent Educators
1 box | 45 Countries | 3 years
Market Definition
Demand Forecast
• Survey among UNAWE Project Managers (in progress)
• Methodology on how to determine demand among educators (ideas welcome!)
Production and Distribution Model Evaluation
Production and Distribution Options
Centralized Regional
Local
• Comparative study of material and manufacturing costs between Germany and India
• Shipping cost analysis by geographical distance with India as a production centre
Two Studies
Why?
> Materials are less expensive in India
> Overheads will be less expensive in India
Materials Cost Analysis
Germany
€200
India
€25
• Centralized from India to World: Brazil (€52), Netherlands (€36), UK (€36), Colombia (€52), Poland (€29), Indonesia (€17)
• Regional from India to Neighbors: Bangladesh (€14), China (€19), Indonesia (€20)
Shipping Cost Analysis (4 kg)
• Regional production is preferred (bulk shipping options to be explored)
• Target weight of the box should be 3 kg • DIY Country kit for countries not linked to a
region Note: Local production out because of scarcity of human resources (time and motivation) in development
Some Conclusions
• IAU Office for Astronomy Development (OAD) Regional Nodes to be used for production
– Nodes to be determined by April 2012
– Production expected to start by late 2012 or early 2013
• DIY Individual / Country Kits
Solution!
Prototype Development and Testing
Considerations
• Itemwise analysis for changes and recommendations
• Translation and Localization needs (language and hemisphere)
• Design requirements: Logo, Handbook, Box
• 5 well distributed test markets: Netherlands, Poland, Colombia, UK, South Africa
Coming up…
• Web page with project details and order and sample request forms
• Developing 20 prototypes for distribution and testing to test markets with localization
• Test marketing at UNAWE workshop
External • OAD Regional Node Manufacturing
and Distribution Toolkit • DIY Individual + Country Toolkits • Project Handover
Internal • Report: Astronomy Educational
Review • Presentation: Lunch Talk – Leiden
Observatory • Report + Presentation: SBB
Internship
Output Documentation
Credit List Concept: Cecilia Scorza (EU-UNAWE Germany/House of Astronomy) Project Management: Pedro Russo (UNAWE/Leiden University) Educational Development: Cecilia Scorza and Natalie Fischer (EU-UNAWE Germany/House of Astronomy) Business Development: Jaya Ramchandani (UNAWE/Leiden University) Educational Support: Sara Khalafinejad (UNAWE/Leiden University) Partners House of Astronomy, Heidelberg, Germany Leiden Observatory, Leiden University
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