Transcript
Guests Booking Experience
Liz Day
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
OVERVIEW
1 of 34
www.rezstream.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
• Today’s traveler
• Online marketing channels
• Lodging websites
• Lodging booking engines
• Conclusion
ABOUT ME
2 of 343801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
• Liz Day • Senior Digital Marketing Account Manager• California born, Illinois raised, and Colorado
transplant • Want to be a dog mom • Went to Cabo for the first time last weekend!
www.rezstream.com
ABOUT REZSTREAM
3 of 34
www.rezstream.com
• RezStream has been providing online solutions to the hospitality industry since the company was founded in 2005.
• Located in Denver, Colorado
• 21 employees
• Majority of our clients are independently owned properties.
• RezStream’s hospitality solutions include:
• Reservation Software
• Online Booking Engine
• Website Design Services
• Digital Marketing Services
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
4 of 343801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
www.rezstream.com
TODAY’S TRAVELER
5 of 343801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
The Internet is the top source for both leisure and business travel planning.
TODAY’S TRAVELERwww.rezstream.com
6 of 343801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Search engines are the most popular online planning sources for travelers.
TODAY’S TRAVELERwww.rezstream.com
7 of 343801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
TODAY’S TRAVELERwww.rezstream.com
8 of 343801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
TODAY’S TRAVELERwww.rezstream.com
Travelers go to the same types of sites on smartphones as they do on desktop/tablet.
9 of 343801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
www.rezstream.com
ONLINE MARKETING CHANNELS
10 of 343801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
ONLINE MARKETING CHANNELSwww.rezstream.com
Organic Search
Email Marketing
Paid Search
Referral
Display
Social
OTA’s
Direct
On average, consumers use 6.5 devices and websites
to research travel.
– Webtrends
11 of 343801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
ONLINE MARKETING CHANNELSwww.rezstream.com
How to attract qualified visitors to your website?
Search Engine Optimization (SEO) Pay Per Click (PPC) Advertising Remarketing Social Media Email Marketing Referral, i.e. Review sites
First Priority
12 of 343801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
ONLINE MARKETING CHANNELSwww.rezstream.com
96% of website visitors leave a website without
converting! – Forrester Research
13 of 343801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
ONLINE MARKETING CHANNELSwww.rezstream.com
New visitors, i.e. first time website visitors
Qualified visitors, i.e. viewed popular pages, but did not access booking engine
Cart abandoners, i.e. viewed booking engine, but did not complete desired action
Converters, i.e. people who booked
14 of 343801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
ONLINE MARKETING CHANNELSwww.rezstream.com
Google Analytics Benchmark Reports
Free Google Analytics Setup
15 of 343801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
www.rezstream.com
WEBSITE
16 of 343801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
WEBSITEwww.rezstream.com
Responsive Website
17 of 343801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
WEBSITEwww.rezstream.com
Wide, Rich Imagery
18 of 343801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
WEBSITEwww.rezstream.com
Videos
19 of 343801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
WEBSITEwww.rezstream.com
Horizontal Navigation
20 of 343801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
WEBSITEwww.rezstream.com
21 of 343801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
WEBSITEwww.rezstream.com
Compelling Content
22 of 343801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
WEBSITEwww.rezstream.com
Booking Engine Widgets on Every Page
23 of 343801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
WEBSITEwww.rezstream.com
24 of 343801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
www.rezstream.com
BOOKING ENGINE
25 of 343801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
BOOKING ENGINEwww.rezstream.com
Looks Like Two Different Websites
26 of 343801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
BOOKING ENGINEwww.rezstream.com
Matches Your Website
27 of 343801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
BOOKING ENGINEwww.rezstream.com
Shows the Reservation Steps
28 of 343801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
BOOKING ENGINEwww.rezstream.com
Amenities Filter & Price Slider
29 of 343801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
BOOKING ENGINEwww.rezstream.com
Inconsistent Room Names, Images and Descriptions Missing
30 of 343801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
BOOKING ENGINEwww.rezstream.com
Robust Room Descriptions and Images
31 of 343801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
BOOKING ENGINEwww.rezstream.com
Displays Available Units Before Unavailable
32 of 343801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
BOOKING ENGINEwww.rezstream.com
Point of Sale Items and Packages
33 of 343801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
BOOKING ENGINEwww.rezstream.com
Other factors that play a role …
Minimum night stay Deposit Cancellation policy
34 of 343801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
CONCLUSIONwww.rezstream.com
Invest in developing a strong online presence for multi-device users
Organic search should drive majority of your website’s traffic
Develop a website that reflects today’s best practices to keep visitors on your website
Utilize a booking engine to convert your website visitors
CONCLUSION
Email: Liz.Day@RezStream.com
Direct Line: 303-872-0214
Social Media:
– www.Facebook.com/RezStream
– www.Twitter.com/RezStream
– www.Plus.Google.com/+Rezstream
– www.RezStream.com/Blog
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
www.rezstream.com
top related