Transcript
"The Barn is BBH New York’s 10-week bi-annual, multi-discipline intern program that’s all about skunkworks, collaboration, making stuff and exploring new solutions to new (and old) problems."
Do something good...famously.
Skunkworks > Your Work
We gave Danny, Derrick, Albert and Carlos prepaid cell phones and Twitter accounts.
Primary Goal: to create a supportive community around them.
Why don't they belong?
We talk about the Underheard.
Not with.
They should only focus on primary needs.
Twitter is a luxury.
Twitter does satisfy a primary need
INTERACTION | SOCIALIZATION
How do you interact with the homeless?
Personal: Establish relationships, teach tech
Management: closed beta, no editing or interference, make suggestions
Articulation: aggregate, no requests, pose problems,
Disrupting Twitter demographics. Twitter Echo Chamber.
Predisposed to Juxtaposition.
Language | Content | Attitude
• Reconnected Danny with his daughter and grandchildren after 11 years
• Found an author to write Danny’s life
• Offer of office space and the use of a desktop computer for Carlos
• Payment of Albert’s two transit tickets
• Job interview for Derrick
• Call to Derrick from Steve Smith, WR NY Giants and Facebook fundraiser
Replacing real-world avoidance w/ Twitter following.
Creating conversations that shouldn't exist.
Why is it easier to do on Twitter?
How does this shift translate to physical space?
Members of the community were under-satisfied by our ask [interaction]
Accommodation: facilitating help, imitation, expansion
Skunkworks > Standard
1: 9: 90 1/100:
Institutions aren't set up to help a handful of people. They use big words to tell big stories with big budgets.
What is the future of help? Micro? Crowdsourced? Small groups using inexpensive toolsto help a few peoplein BIG ways.