"Under the Ed Radar": An Ed-Tech Business Pitch Competition (288761382)
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8/20/2019 "Under the Ed Radar": An Ed-Tech Business Pitch Competition (288761382)
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EDUCAUSE 201Under the Ed Radar Competition
Wednesday, October 28
Spencer Barkoff, CEO
8/20/2019 "Under the Ed Radar": An Ed-Tech Business Pitch Competition (288761382)
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Driving Yield Marketing
Campus Bubble is a
college-branded
student engagement
platform that drives
enrollment yield
and improves the
campus life experience.
8/20/2019 "Under the Ed Radar": An Ed-Tech Business Pitch Competition (288761382)
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JAN 2012
CompanyFounded inDorm Room
AUG 2013
EmoryUniversityInvestment
MAY 2014
ProductLaunch
JUN 2014 APR 2015
AddedAdmissions
Module
AngelRound
Complete
Timeline
8/20/2019 "Under the Ed Radar": An Ed-Tech Business Pitch Competition (288761382)
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Campus Bubble Team
8/20/2019 "Under the Ed Radar": An Ed-Tech Business Pitch Competition (288761382)
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Board of Advisors / Investors
Senior UserExperience Designer,
BetterCloud
KevinHarris
Chairman and CEO,Townsquare Media
StevenPrice
Sr. AGoiz
Sc
AHe
SVP Operations, Oracle,and Founder, SaaSBusiness Units at
SunGard
NickPournader
Founder of the firstinternet bank later tobe acquired by PNC
Bank
EricHartz
President, 2500Bachman Ventures
GlennBachman
Principal, JDJ Capital,Advisor
to the Board ofDirectors
DanPhillips
Co-FShe
#1
M
8/20/2019 "Under the Ed Radar": An Ed-Tech Business Pitch Competition (288761382)
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Industry Opportunity
72% of freshmen
applied to four or
more colleges and
35% applied to
seven or more.*
With applications increasing, enrollment yield is decreas
*American Freshman: National Norms 2014
85%
to a
surv
incr
is a
8/20/2019 "Under the Ed Radar": An Ed-Tech Business Pitch Competition (288761382)
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The Problem
Transa
Gen
Minim
Today’s students demand more authentic, personalized,
and timely forms of communication and engagement.
8/20/2019 "Under the Ed Radar": An Ed-Tech Business Pitch Competition (288761382)
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Student Benefits
Build a sense of belonging
Experience campus life virtually
Access enrollment information
8/20/2019 "Under the Ed Radar": An Ed-Tech Business Pitch Competition (288761382)
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Admissions Benefits
Shape your class
Target and personalize communications
Reduce summer melt
8/20/2019 "Under the Ed Radar": An Ed-Tech Business Pitch Competition (288761382)
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Scalability
Technology! Branding engine
! Agile development
! Seamlessimplementation
Adoption Strategy
! Email and text
campaigns
! Best practices formulti-channel
marketing
Sales Pi
Demand Creation: Referral relationships, trade shows, webinars, email marketing and 3rd
distribution channels
! 13 partners
! 2 in contrac
! 62 in pipeli
8/20/2019 "Under the Ed Radar": An Ed-Tech Business Pitch Competition (288761382)
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Select Partners
8/20/2019 "Under the Ed Radar": An Ed-Tech Business Pitch Competition (288761382)
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! Campus Life solution focused
on campus events
! 43% of students are active users
! Replaced daily email,
reduced workload, and
increased student engagement
! 77% of Bubble users enrolled
at Morehouse
! 91% of users that logged in 10+
times enrolled
! 23% of total users affected
students’ decision to enroll
! Made switch from
to drive enrollme
! Launching early
Market Validation
Morehouse College Admissions
Indiana Univer
Agnes ScottCollege
8/20/2019 "Under the Ed Radar": An Ed-Tech Business Pitch Competition (288761382)
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Vision Differentiation Timi
To increase
tuition revenue
for partners by
driving yieldand increasing
student
engagement
Partnership with
Emory, focused
on student
engagement and
the student
lifecycle
The mar
never bee
ready, pmarket-fit,
team to e
Summary
8/20/2019 "Under the Ed Radar": An Ed-Tech Business Pitch Competition (288761382)
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Thank You!Spencer Barkoff
spencer@campusbubble.com
917-733-6735
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