UKSG Conference 20021 Scientific Communication? authors authors ºwant to publish more readers readers ºwant to read less.

UKSG Conference 20021

Scientific Communication?Scientific Communication?

• authorsauthors

º want to publish want to publish moremore

• readersreaders

º want to readwant to read lessless

Changes in the Value Chain Changes in the Value Chain of Scientific Informationof Scientific Information

Hans E. Roosendaal

UKSG Conference 20023

New value chain?New value chain?

• ICT in scientific communicationICT in scientific communicationº engine for changeengine for changeº research and educationresearch and education

• positions partners in the value chainpositions partners in the value chainº strategic issues strategic issues overover financial terms financial termsº negotiations negotiations discussions on the value chaindiscussions on the value chain

• functions in scientific communication?functions in scientific communication?

UKSG Conference 20024

Education Developments?Education Developments?

• ICT: distance & lifelong learningICT: distance & lifelong learningº anyplace, anytime, anyhowanyplace, anytime, anyhow

• educationeducationº connectivity, content, cultureconnectivity, content, culture

integration research and educationintegration research and education

UKSG Conference 20025

Value chainValue chain

readeruniv >agent >publisher >reviewer >author > publisher >

UKSG Conference 20026

Value chain? Value chain?

readerreviewer >author >

UKSG Conference 20027

Ideally? Ideally?

readerauthor >

UKSG Conference 20028

Value chainValue chain

readeruniv >agent >publisher >reviewer >author > publisher >

UKSG Conference 20029

Value chainValue chain

readerpublisher >reviewer >author > publisher >

UKSG Conference 200210

Value chainValue chain

readeruniv >reviewer >author > univ >

UKSG Conference 200211

Value chainValue chain

readeruniv >publisher >reviewer >author > publisher >univ >

UKSG Conference 200212

UniversityUniversity• authors and readersauthors and readers

º students, teachers and researchersstudents, teachers and researchers

• integrated study and information integrated study and information environmentenvironmentº digital learning platformdigital learning platformº digital publishing and archivingdigital publishing and archiving

value chain!value chain!

UKSG Conference 200213

Web based learningWeb based learning

• connectivityconnectivityº interaction: student, teacher, groupinteraction: student, teacher, group

• contentcontentº digital learning materialdigital learning material

• culturecultureº teachers and students “on line”teachers and students “on line”

UKSG Conference 200214

““Market” for virtual supplyMarket” for virtual supply

• expansion target group (demand):expansion target group (demand):º ““regular” studentsregular” students : bachelor: bachelorº ““Wanderstudenten”Wanderstudenten” : masters: mastersº distance learningdistance learning : selective : selective º ““CPD”CPD” : network of professionals : network of professionals

• differentiation in supplydifferentiation in supply

new strategic balance for universitynew strategic balance for university

UKSG Conference 200215

Market development Market development

pre HE post

pre postcontinuing professional development

4-5 4-5 yearsyears

30-40 30-40 yearsyears

economy is engine for changeeconomy is engine for change

UKSG Conference 200216

Scientific Information IssuesScientific Information Issues

• publishing and archivingpublishing and archivingº education and researcheducation and researchº time-window 5-10 yearstime-window 5-10 years

• network of institutionsnetwork of institutionsº institution-independent entitiesinstitution-independent entitiesº internationalinternational

UKSG Conference 200217

Publishers Publishers

• facilitators/aggregators networkfacilitators/aggregators networkº high quality access and linkinghigh quality access and linking

° certified materialcertified material° different sources of creationdifferent sources of creation

• internationalinternational

UKSG Conference 200218

StructureStructure

• distributed archivedistributed archiveº distributed ownershipdistributed ownership

UKSG Conference 200219

Industry relations Industry relations

• develop business modelsdevelop business modelsº symmetrysymmetry

• develop distribution modelsdevelop distribution modelsº copyrightcopyright

• duration?duration?

UKSG Conference 200220

Consequences UniversitiesConsequences Universities

• developdevelopº publishingpublishingº archivingarchiving

• central financingcentral financingº cost allocation modelscost allocation models

UKSG Conference 200221

ConclusionsConclusions

• new value chain feasible?new value chain feasible?

UKSG Conference 200222

Literature Literature

• Nature:Nature:º www.nature.com/nature/debates/e-access/index.html www.nature.com/nature/debates/e-access/index.html

• Bibliothek und Forschung:Bibliothek und Forschung:º www.bibliothek-saur.de/preprint/inhalt.htmwww.bibliothek-saur.de/preprint/inhalt.htm

• proceedings this meetingproceedings this meeting