Transcript
Wiley EMEA Sales Conference, Malta 2008
UK P/T Online Marketing
Shaun Tavares
Associate Director of Online & New Media Marketing
2 July, 2008
Wiley EMEA Sales Conference, Malta 2008
Video Advertising
Wiley EMEA Sales Conference, Malta 2008
Video/VOD Insights• Recent studies show online users feel video
provides more of an opportunity to learn about products or services than television
• Users felt that videos help to describe brands as innovative
• Video perceived as fun and exciting way to engage with consumers
• Consumers are three times as likely to replay videos as they are to click through on standard image/banner ads.
Source: Google & AOL research through TNS Global 2008
Wiley EMEA Sales Conference, Malta 2008
The Future of Online Video
• No limit to file sizes
• Full Screen
• Format Neutral
• Interactivity
• Convergence
Wiley EMEA Sales Conference, Malta 2008
Video Channels – go where users go
Wiley EMEA Sales Conference, Malta 2008
Computing For Seniors FD Marketing Campaign• Computing for Seniors – Hot Topic within bookscan
Campaign Objectives: • Target Grandparents through traditional Marketing
• Target younger audience – typcially called upon by parents and grandparents to help with computer issues
Creative:Produce a video promoting the book in a fun and engaging
wayDistribution Channel:
YouTubeCampaign to drive views :
Video link via email newsletter to 360,000 subscribers
Wiley EMEA Sales Conference, Malta 2008
Wiley EMEA Sales Conference, Malta 2008
Campaign Highlights
28,100 views todate65 Comments
Wiley EMEA Sales Conference, Malta 2008
Wiley EMEA Sales Conference, Malta 2008
Video Stations in accounts
Currently working with Foyles to develop instore video stations
Wiley EMEA Sales Conference, Malta 2008
Mobile Video
• Increase in Mobile video usage
• Powerful sales tool for reps in field
• New Blackberry Bold – flash video capability
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