Ui Brief

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first version of the presentation of U.I., when the service was a subset of the Content+Co design agency.

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U.I.™interfacing with the user

interfacing with the userSeptember 1st, 2003 2

Because its purpose is to create a customer,

The enterprise has only two basic functions :

Marketing & Innovation

It’s about the basicsfrom the book “Management”, Peter Drucker, 1973

interfacing with the userSeptember 1st, 2003 3

Marketing is the exchange of products and services for money.

Innovation is finding new ways to do that better.

Marketing & innovationfrom the book “Management”, Peter Drucker, 1973

interfacing with the userSeptember 1st, 2003 4

... Test & Measurement firms will survive ONLY through innovative solutions supplied to

MORE customers.

In Today’s environment...

interfacing with the userSeptember 1st, 2003 5

The first Innovation & Design Agency in the Test & Measurement industry !

Interfacing with your end-users,

Providing value-added outsourcing services,

Creating innovative solutions for the T&M world.

Introducing U.I.

interfacing with the userSeptember 1st, 2003 6

The user interface is the part of a system exposed to a user.

The system can be any kind of machine, also computerized systems and software.

As for software, the user interface is usually the only part a user ever sees.

The user interacts with a system through its user interface.

The design of the user interface is relevant for the user's understanding of the system and thus for the system's usability or user-friendliness.

U.I. : “User Interface”from Wikipedia, the free encyclopedia < www.wikipedia.org >

interfacing with the userSeptember 1st, 2003 7

Being constently in touch with the T&M end-users,

U.I. will help you :

Learn more about your customers

Build strong relationships with your customers

Make your customers successful

Interfacing with The User

interfacing with the userSeptember 1st, 2003 8

Lead by Test & Measurement industry fellows

Product Marketing

Software Engineering

Sales Support

U.I. Outsourcing Services

interfacing with the userSeptember 1st, 2003 9

“It is the customer who determines what a business is.” - Peter Drucker, “Management”

“Know the enemy and the battlefield better than the enemy does.” - Sun Tzu, “Art of War”

The U.I. Core Principles

and : Business is a long journey, enjoy the ride !

interfacing with the userSeptember 1st, 2003 10

Raymond Loewy’ s “Most Advanced Yet Acceptable”

Steve Jobs’ s “Think Different”

The U.I. Principles of Design

interfacing with the userSeptember 1st, 2003 11

U.I. in brief

interfacing with the userSeptember 1st, 2003 12

: )Visit us soon at : www.userinterface.ccU.I.™ is a department of Content+Co.

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