Ugam Research Services

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Introduction Introduction

Ugam Research Solutions is a leading provider of onshoreoffshore market research and advanced analytics to global organizations around the world

We provide our clients with the scale and efficiency of an offshore operations combined with local client service and market research industry expertise

We provide Research Operation services across the survey research value chain language skills across more than 45 international languages and expertise across all modes of research - telephone internet mobile and face-to-face

We are our clientrsquos operations ndash behind the scenes support to ensure a seamless experience from start to finish

We provide our clients with a flexible and scalable engagement model customized to meet their specific business needs

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Continuous Growth and ScaleContinuous Growth and Scale

Over 900 employees across Mumbai London New York and Texas

Grown at a CAGR of 75 in the last 6 years (2002-03 to 2008-09)

MANPOWER GROWTH

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Platform Expertise and OfferingsPlatform Expertise and Offerings

Data Data CollectionCollection

Report Report WritingWriting

Data Processing Data Processing amp amp

AnalysisAnalysis

Ugam provides cost effective end to end market research services from Data Collection to Report Writing

Platform Expertise

Research Design

Presentation

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Supported by a Global Delivery Model

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Ugam has two state-of-the-art delivery centers and corporate headquarters in Mumbai India

A new 44000 square feet facility at an IT SEZ at Coimbatore India to be fully operational by April 2009

A 80 seat International Data collection center is in London along with 80 seats in Mumbai

Sales Marketing Account management and Project Management across all regional offices

NYC New York USARochester New York

USA

Dallas Texas USA

London UKMumbai India

Mumbai India

Coimbatore India

CURRENT FACILITIES

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Internal Data Internal Data CollectionCollection

PreferredPreferred

Partner Partner

NetworkNetwork

AdvancedAdvanced

AnalyticsAnalytics

ReportReport

WritingWriting

SurveySurvey

ProgrammingProgramming

CLIENTCLIENT

DataData ProcessingProcessing

CodingCoding

End to End Project Management End to End Project Management

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Our Experience is Deep

bull Report Development The team developed over 2000 reports people partnering clients in data

interpretation report automation and have a keen eye for detail

bull Survey Programming Rich and varied experience of executing gt25000 projects (including conjoint studies) across 8 survey programming platforms capacity 200 script writers across Web and CATI

bull Coding Currently coding over 1 million responses per month experience across several domains such as IT and Telecoms Food and Beverage Medical Consumer Goods Cosmetics Automotive capacity 90 full time well trained coders

bull Data Processing (Tabulations) Currently manage over 500 projects each month which include a mix

of Ad hoc Omnibus and Tracker studies capacity 200 programmers

bull Multivariate Analysis 50 persons (PhD MSC etc) rich statisticaldata mining experience factor

analysis regression analysis etc for product pricing market segmentation product positioning etc

bull End to End Project Management From questionnaire review to field management we ensure projects

are completed on time on budget and on spec We successfully manage projects across US EU and

Asia Pacific

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bull International Research CATIonline interviewing in 45 languages 55 countries with a focus on

complex multi-country research among hard to reach respondents (Healthcare IT amp Telco Financial

B2B C level etc) London (80 seats) and India (80 seats) work seamlessly centrally managed from

London

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Our Support Model is Flexible

We Can Manage The complete project Portions of the project

We Can Work On an Ad hoc basis Dedicated team environment lsquoSplitrdquo model with onshoreoffshore staff

We Can Act As A firms complete operations An extension of a firms operations

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The Value We Provide To Our Clients

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Diverse Experienced and Global Management Team

Raj Nair brings to the table over 30 years of very rich experience He has spent over 15 years in Strategy Consulting 9 years in Marketing Research and about 6 years in Investment banking He is also the Chairman of Avalon Consulting ndash a leading strategy consulting firm based in India

Sunil Mirani brings with him a rich and varied 17 years of experience in Indian and international business Sunilrsquos immediate past assignment was establishing Sakura Capital India Limited a JV with the Sakura Bank Japan He was Head of Corporate Advisory Services

Mihir Kittur is responsible for day-to-day operations He has about 10 years of experience with 3 years in management consulting with Avalon Consulting a leading strategy consulting company in India His engagements have largely been in performance improvement and e-business practice areas

RAJ NAIR CHAIRMAN

SUNIL MIRANI CHIEF EXECUTIVE OFFICER

MIHIR KITTUR CHIEF OPERATING OFFICER

Madhav Mirani Chief Marketing Officer oversees the sales and marketing functions He brings with him a solid 13 years of experience in Finance and Business Development Madhav was the co-founder and Head of Treasury amp Administration Sakura Capital India Limited where his main responsibility was managing the treasury accounting and administration functions of the company

MADHAV MIRANI CHIEF MARKETING OFFICER

Simon Glanville served as the General Manager of RONIN Corporation from 1995 to 2005 and has 17 years experience in MR including previous positions at GfK and Harris Research (TNS) He is responsible for Ugamrsquos Telephone Data Collection Services

Rafal Gajdamowicz has over 12 years of MR industry experience As Research Director Rafal headed up the research department at RONIN Corporation for 7 years The team specialized in Medical and ITHigh Technology research Most recently he served as the General Manager at RONIN from 2006 to 2007 He is responsible for research and methodology at Ugam

SIMON GLANVILLE MANAGING DIRECTOR - UK

RAFAL GAJDAMOWICZ EXECUTIVE VICE PRESIDENT - UK

Russell Britt is based out of Texas and is responsible for Sales and Marketing at Ugam He has wide Sales and Business Development experience and has held senior positions in some of the worlds most respected MR firms like IRI and Nielsen among others

RUSSELL BRITT SENIOR VICE PRESIDENT - SALES amp MARKETING

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Client Profile MR Firms Sample Companies Software Providers

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Why Ugam

Designed to handle the simplest of projects on up to the most complex of international amp multi-country methodologiesQuick turn-around on costs proposals and executionCommitment to quality and excellent client service Assistance with sampling appropriate methodology and best practice guidance

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Market advice and country insight expertise

Sterling standard of superior quality based on ESOMAR and MRS guidelines

Single point of contact from start to finish

Experienced London US and Mumbai teams combine a dedication to quality with cost effective solutions

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How Can Ugam Help Your Organization

Today

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Appendix ndash Project Management

Ugamrsquos project management service began in 2006

The scope of our services span over the entire life cycle of the project from start to finish Our experienced project management team strives to add value each step of the way

Our project managers act as your single point of contact and partner with you to ensure all needs and expectations of the project are met to your specifications

A complete set of standards of service and quality are upheld with project managers to provide feedback and recommendations when they

In-depth questionnaire review and designSeamless management of all quality controls from testing to sample procurement and deliveryManage all the aspects of field related activities

Data collection and panel partner network Daily status updates real time reporting custom portal design Monitor and manage all quota designs Provide value added insight and apply best practices

Ability to manage multi-country and multi-lingual projects and coordinates with MR translation vendors to ensure accurate translation including third party validations of the survey

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Appendix ndash Report DevelopmentCharting

Ugam has a team of experienced market research report writers and automation programmers Ugam started offering this service in 2001

We assist our clients with report development by undertaking charting of data

bull We undertake the interpretation of data to generate a graphical representation of the data

bull The charts or visually appealing tables that we create are included in either Top Line or Detailed Research Reports (typically PowerPoint reports)

Our growing team partners with our clients in data interpretation and have a keen eye for detail We deploy a mature process with detailed quality assurance steps to ensure the highest quality output

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Appendix ndash Survey Programming

16

We possess rich and varied experience of executing projects across many different

survey programming platforms

We possess functional capabilities across client proprietary survey programming

tools

Expertise in managing complex survey requirements Complex Skip Patterns Complicated Quotas Research Methodologies (ConjointDCM Max-Diff and

Segmentation Algorithms) Priority Picks Schemes and Multi Language Surveys Data exports in various formats Undertake survey deployment Provide powerful customized real timeonline reporting

Expertise in incorporating interactive interface surveys Easy to use Drag amp Drop interfaces for Rating Scales Heat MapsHot Spots (for concept images) Shelf Display (with Shopping Carts) Videos with ability to rate during playback Using Icons and Graphics for Single Select amp Multi Select questions Using Color Coded Sliders for Rating Scale Questions

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Appendix - Data Processing

17

Ugamrsquos data processing team has experience handling projects of all levels of complexity

bull We currently manage clients across all time zones worldwide

bull We have strong internal processes with a supervisory chain of command Our programmer pairing system allows our team to deliver the most complex projects very systematically over different continuous time zones

bull Our relentless focus on quality is an assurance that you will receive deliverables of the highest quality every time

bull DP Services Offered

bull Data Verification and Cleaningbull Cross Tabulationbull Multivariate Data Analysisbull Coding

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Appendix - Coding

Our teams have coded ad hoc omnibus and tracking studies We have experience across several domains such as Food and Beverage Medical Consumer Goods Cosmetics IT Automotive etc The coding team comprises of a specialized medical coding unit

with doctors and pharmacologists The team services several clients to meet their open ended coding requirements

We also provide APAC and EU time zone Ascribe

The scope of our service includesDevelopAppendAmend code frames and code listsData Conversion viz conversion of coded data to deliverables such as cross tab reports Excel data file ASCII data Edit files etcCoding of open-ends for open ended and other specify responsesSetting up studies on Ascribe

18

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Appendix ndash Project Management Software Solutions

19

Ugam has developed FLOW our innovative proprietary Software-as-a-Service(Saas) that enhances the delivery of research with intuitive and simple centralized systems for highly effective project delivery

FlOW facilitates sharing of information across internal and external teams with hierarchies allows for centralized document management and eliminates several manual tasks when it comes to field management Thereby significantly boosting the efficiency of the entire project team

Currently FLOW consists of four key functionalities

Online field trackingbull Keep tab on field informationbull Real time information from survey platforms helps you make quick decisions

Document management bull Online repository to share project documentsbull Keep all members updated which helps eliminate confusion on different versions

Cockpitbull Take control of your projectsbull Each members knows his tasks and timelines

Collaborationbull Collaborate across your client internal teams and vendor organization

Customer Satisfaction systemReview project performance and make smart decision

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Telephone research engagements are conducted

from 80-seat International Research Center in

London and 80-seat center in Mumbai

Ugamrsquos international research center in London

is serving as a center of excellence for CC in

Mumbai to help further train and mentor the

Indian team Both CC operate to the same

standards

High Quality Telephone Research Center

True capability to deliver on the most difficult international projects with one point of project

contact and responsibility for all countries under research

Appendix ndash International Data Collection

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International research capabilities enable us to provide

247 service across the globe

bull Quantitative telephone interviewsbull CATI bull Pen and Paper

bull Quantitative online interviewsbull Own IT and Medical panels in key countriesbull Access to dozens of global panels around the world

strategic relationships with panel providers (IT Med Consumer)

bull Qualitative tele-depth interviews (with digital recording)bull Senior business decision makersbull Key Opinion Leader researchbull Exploratory interviewsdesk research

bull Recruitment forbull Client in-depth interviewsbull Focus groupsonline focus groups

Appendix ndash International Data Collection

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Appendix ndash Marketing Analytics

Regression ModelingKey Driver AnalysisBrand Equity Analysis Logistic Regression ModelingDiscriminant Function Analysis (DFA) amp DFA SimulatorCARTCHAIDPrincipal Component AnalysisFactor AnalysisDefining underlying dimensionsConfirmatory Factor Analysis

DCM and Conjoint AnalysisChoice SimulatorTwo-step ClusteringCARTDFANeed-based segmentationMultidimensional ScalingCorrespondence AnalysisQuadrant AnalysisTURF AnalysisPath Modeling

22

Our Marketing Analytics team offers Advanced Data Text Modeling and Mining applications reporting and automation

Analytical Tools SPSS SAS Answer Tree Sawtooth

Global Headquarters

C-101 Modern Centre

Sane Guruji Marg

Mahalaxmi

Mumbai 400011 India

Tel +91 (22) 6652 7300

Fax +91 (22) 6652 7400

Research and Analytics Center

Prism Tower B Wing

6th Floor Malad Link Road

Goregaon (W)

Mumbai 400062 India

Tel +91 (22) 6742 8300

Fax +91 (22) 6742 8399

New York Office

333 E 56th ST 5G

New York

NY 10022 USA

Tel +1 (212) 751 1036

Fax +1 (917) 591 3327

Ugam International

9th Floor Tower

11 York Road

London SE1 7NX

Tel (+44) 207 261 9584

wwwugamresearchcom

Texas Office

5820 Kings brook Drive

Plano

TX 75093 USA

Tel +1 (972) 403 3145

Rochester Office

9th Floor Tower

11 York Road

London SE1 7NX

Tel (+44) 207 261 9584

Thank you For Queries Anup Singh

Anupsinghugamsolutionscom