UBA trends in shopper marketing and e-commerce
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www.myShopi.bewww.myShopi.be
UBA sessionTrends in shopper
marketing
June 2014
www.myShopi.bewww.myShopi.be
Digital Entrepreneurshi
p
NFC & Internet of things
Digital TVMobile Wallet
Mobile Marketing
Philippe Van Ophem Toon Coppens
Mobile CRM
Shopper activation
eCommercewebsites
www.myShopi.bewww.myShopi.be
Mobile marketing in Egypt
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Mobile NFC payment in Turkey
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Agile & consumer centric design
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Quest for mass reach
BD Group
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BD GroupInternational marketing & logistics distribution holding
• 135m Euro Revenu (2013)• 600+ employees• Active in Europe (focus on BE & ITA)• Private equity owned
www.myShopi.bewww.myShopi.be
#1 promo & shopping platform in BE
Omni-Channel Activation Platform
www.myShopi.bewww.myShopi.be
myShopi in Europe+3.5 million app downloads WW
454.000
197.395
1.449.927
93.021
126.754
187.249
417.071
4000 APP DOWNLOADS
PER DAY
* status: May 2014
www.myShopi.bewww.myShopi.be
Trends in shopper marketing
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Purchase
Loyalty
CareAdvocacy
Re-activati
on
Awareness
Activation
Re-activation!
Approach 1: B2C Consumer Decision Lifecycle
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Approach 2: Consumer viewpoint
2. Saving
3. Facilitation
1. Inspiration
Consumer expectations
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1, INSPIRATION
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RTL Connect
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Clearchannel Connect
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Spotta – Reclamefolder.nl
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2, SAVING
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Klikkapromo
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Fidmarques
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Wink – doorhanger with online discount codes
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3, FACILITATION
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@myShopi: shopping list, shop info, loyalty cards
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Starbucks mobile payment app: 14% of transactions
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Makro mPoints app
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Retailer app retention and frequency
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AmazonCart - Twitter
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Voradius
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Conclusion
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Conclusion
Saving
FacilitationInspiration
REACH+
Philippe Van Ophemphilippe@myshopi.be+32496161270
Toon Coppenstoon@myshopi.be @me_toon
Agile & consumer centric
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