Tzvika Avnery - The Secret Ingredients of Virility and Best Practices

101 viral tips for startups

Josh Tzvika Avnery

Josh@wisestamp.com

What makes something viral?

Is it pure luck?

or is there a viral formula?

WiseStamp - Email Apps Platform

WiseStamp - Email Apps Platform

� 2 Million installs - 1.5 Million installs in the past year

� Partnerships with StumbleUpon, Digg, WWF etc...

• The viral ingredients and principles

• Best practices & WiseStamp implementation

In our talk

“Luck is what happens when

preparation meets opportunity.” preparation meets opportunity.”

Lucius Annaeus Seneca

The fundamental elements of virality

1. A Good Story

2. “Sharability”

3. Amplifiers

4. Motivators4. Motivators

5. Medium / Platform

A good Story

Wow effect - “ I must tell my friends …”

A good Story

Help your users to tell your story…

“Sharability”

“The potential to be shared

“Sharability” - demo

“Sharability” - demo

“Sharability” - demo

“Sharability” - demo

“Sharability” - demo

“Sharability” - demo

“Sharability” - demo

“Sharability” - demo

“Sharability” - demo

Amplifiers

Email

�

�

Services that spread your message (one to many)

Amplifiers – “live” demo

Click the button to share this presentation

Amplifiers - demo

Motivators

Motivation

• Be first (Hipster)

• Get more (Dropbox)

• Be unique/cool (Gmail)

• Get money (Affiliates)

• It’s better with more (Facebook, skype, Viber)

Medium / Platform

1. Social

• Facebook apps

2. Browser Extensions

• Firefox gallery

• Google chrome gallery• Google chrome gallery

3. Blogs

• Wordpress plugins

4. Mobile

• Iphone Apps

• Android market

Medium / Platform

VS

Thank you!

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Josh Avnery

� Josh@wisestamp.com

� linkedin.com/in/tzvikaavnery

� Facebook/Tzvikaavnery

Some extra reading & fun viral videos

• Book - Buzzmarketing: Get People to Talk About Your Stuff

Videos:• David going to the dentist -

http://www.youtube.com/watch?v=txqiwrbYGrs• Double rainbow -

http://www.youtube.com/watch?v=OQSNhk5ICTI• Where the hell is matt -• Where the hell is matt -

http://www.youtube.com/watch?v=zlfKdbWwruY• Dramatic chipmank -

http://www.youtube.com/watch?v=a1Y73sPHKxw• Old spice - http://www.youtube.com/watch?v=owGykVbfgUE• Evolution of dance -

http://www.youtube.com/watch?feature=player_embedded&v=dMH0bHeiRNg

• Bennerkeekee Teenage Dream(with me) http://www.youtube.com/watch?v=lm_n3hg-Gbg&feature=relmfu

• Top 20 - http://mashable.com/2009/05/25/youtube-video-memes/