Transcript
Tayla Corbett & Holly Nation
#Pass
It On
#PassItOn provides a simple yet effective way of portraying a little bit on happiness via print/digital advertisements and
social marketing.
Evidence suggests that people with mental illness are among the most deprived within today’s society, most confronting
direct stigma and discrimination.
#Pass
It On
CONCEPT
#Pass
It On
We used a softer yellow as it is suggested Yellow produces a warming effect, cheerfulness & stimulates mental activity. We’re here to concur mental health & reduce the amount of
people suffering from a mental illness.
We offer an interactive website where forums are widely used, a Facebook page, twitter account and QR codes at bus shelters that link to our #PassItOn campaign, media including posters
which will be heavily used throughout our campaign.
#Pass
It On
CREATIVE
EXECUTIONS
#Pass
It On
#Pass
It On
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It On
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It On
#Pass
It On
We’ve also come up with an Instagram account where people
use the #PassItOn and tag us in there ‘selfies’ which relates
back to the unconscious response to smiling. Posting stupid selfies can transform the world around you, lifts your mood and works towards
fighting off those feelings of doubt.
#Pass
It On
#Pass
It On
#Pass
It On
#Pa
ssItOn
1 in 5 people will
suffer from a
mental illness -
donate your
smile
#Pass
It On
We’re the most recent to put forth a new and innovative solution to significantly reduce mental health within
Australia and also globally. We hope to elevate general misconceptions an educate people through a simple and
memorable campaign.
https://www.youtube.com/watch?v=beBo3gOphPE
#Pass
It On
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