Transcript

Twitter TalesSecrets to Branding

Chief Experience Officer (CXO)Peanut Butter Media

Caroline Collective4820 Caroline

Houston, TX 77004

Twitter: @ericaogradyEmail: erica@peanutbuttermedia.com

Chief Experience Officer (CXO)Peanut Butter Media

Caroline Collective4820 Caroline

Houston, TX 77004

Twitter: @ericaogradyEmail: erica@peanutbuttermedia.com

@ericaogrady

What We’ll Cover• Twit-History

• Corporate Twitter Tales

• Twitter in Politics

• Twitter for Personal Branding

• Twitter as an Emergency Broadcast System

• Twitter Tools

• Twitiquette

A Happy Accident

Blogger, Odeo, Twitter - OH MY!!!

69,743rd Person to Join Twitter

@davidgwallace was the 15,074,191st Person to Join Twitter

My First Tweet!

Embrace The Chaos

Corporate Twitter Tales

FreshBooks.com

Zappos.com

Comcast.com

Twitter in Politics

Twitter for Personal Branding

@Pistachio aka Laura Fitton

@LionelatDell aka Lionel Menchaca

@tofuchica aka Lauren &@natalielent

Entertainment Weekly Emmy Party

@tofuchica aka Lauren &@natalielent

@therealbritney aka Britney Spears

Twitter as an Emergency Broadcast

System

@jamesbuck

@LAFD aka LA Fire Department

@MountainViewPD

@hurricaneike

@Lassberg aka Kranky Karl

Twitter Tools

•Twitter Search - formerly Summize•Twhirl.org•Tweetdeck.com•Twellow.com

Quick Demo

Twitiquette

Follow Interesting Tweeple, but don’t follow everyone!

Influence

Conventional ‣ Change others’ minds

‣ Debate

‣ Compete

‣ Prevail

New Influence‣ Change your mind

‣ Dialogue

‣ Admire

‣ Engage

Chief Experience Officer (CXO)Peanut Butter Media

Caroline Collective4820 Caroline

Houston, TX 77004

Twitter: @ericaogradyEmail: erica@peanutbuttermedia.com

Chief Experience Officer (CXO)Peanut Butter Media

Caroline Collective4820 Caroline

Houston, TX 77004

Twitter: @ericaogradyEmail: erica@peanutbuttermedia.com

@ericaogrady

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